And we're back with the first example of a content marketing article that I wrote. This is one that I really proud of it was one of my first articles. One of the first I ever wrote where I knew I really wanted to pay attention to the writing itself, I really wanted to make this a success. And if you look here at the bottom, you'll see the number of times it was shared. So it's over 165 times on Facebook over 71 times on Google Plus over 261 on LinkedIn. And then because Twitter has changed the way that it monitors or shares on on Twitter, it's no longer there.

But number there is in the hundreds I've seen and I still keep seeing how these articles is shared time and time again. And I felt like it was a good first example. Talk about in terms of structure. Now, I won't talk about the title or however either or plugins or things like that that could be the subject of a different course. Let's just look at this structure. So there are only five elements here, right?

If we go to the bottom, there are only about five, five main sections. It's why content marketing is the number one thing you should be doing when starting a business. And then as I've done this, I was thinking about the audience. I was thinking, How can I make the sections more interesting, right, because if I have a section here called intro, that's not that's not really interesting the structure when you write a structure for an article that shouldn't be internal, usually And it should be final when you actually feel that people will be attracted to those words, right? The article is called the seven hacks I use against myself to write 1000 words each day and I still, I still live by that I still believe in that I still write a lot, or at least I tried to do in different forums. The second section is how I chose my 1000 words and what they mean to me.

Actual seven hacks you can still for me to write thousand words every day. So notice how I've used the same the same kind of neural structure that we've been talking about, right, you have a little bit of an intro, you tell people what you will be talking about what you will be what they will be reading about. Then I told them what these 1000 words mean, why they shouldn't be important, why they should care. And then notice here again in the middle, or if you want to and then again, one To the middle, I tried to have the most important thing in the middle. In the middle, there are actually the hacks, as I've called them. That allowed me to write 1000 words each day.

And then these are hacks you can steal from me. So I've used a few sort of psychological or you could call them click Beatty things. So that this section is as interesting as possible. If people see this for the first time, they, they should share it, right. I want them to share it, because I think it's a good article. And I really work hard on it.

What you should do once you've decided to embark on this journey, so I'm not I'm not fine with you saying, Oh, it's a good article. And that's it, right? I want you to actually do it. I want people to take action and really focus on the work that needs to be done because this, I mean, it's work right. It is work that you should be doing In his work that I've been doing there, the hacks that I talked about here are not about lowering the time that's needed to write an article is just allowing me to focus on the work itself, right to work a little bit faster, and not get distracted from a million different things and just sit down and write. And structure is is a good a good thing to have because then the idea is to not procrastinate, right you can write a lot of words every day if you don't procrastinate.

So, if you can help yourself, if you can set yourself up to succeed to write more every day, then that's great. And trust me a structure is great for that because your your brain is trying to trick you into thinking you're not good enough or you don't have what's needed. You still need to do more research or you need to talk to more people and that's usually that's usually wrong. What you need to do is question structure, right rather draft and you have something right you can build upon that don't like I usually think about it in terms of construct, you can just build, like a multi level building on top of nothing, right? Just drop it down, that that doesn't work, you need to have that foundation right upon which the rest of the building right, the rest of the article sits on. So you need to have that strong foundation, and then the rest will be fine.

And finally, how to find an audience for your 1000 words from day one. And here I was addressing some fears about people from people coming from people even like me saying, Oh, well, it's fine. I mean, okay, I'll do all these things. I'll write a lot. I'll write 2000 2000 word articles, but how, like, how will it work? How will I transform this into something that people care about people are interested in?

So if anything in terms of this article success over time, I don't think that these just Overnight on no way like this is our months in the making. I wrote this in August of 2015. And as of the time of this course, it's 2016, June, June. So it took a while, right? Day by day, week by week, month by month, the shares have been growing. But once you get to that tipping point where you get like 100 shares, and you go, oh my god, that's amazing that surely there couldn't be any more shares on the world for me.

Those 100 shares reach more people, and then you start to get more so you do need to get what to pinpoint before you actually go viral or get a lot more more shares on your content. And so I've tried with this to really break it down into things that I would be interested in reading in an article or title this right I'm interested in writing more finding hacks to write and things like that. So this really helped me Decide on how I should structure the article, right? This is about fears. This is about the plan. This is about the actual hacks while I try not to lie when I when I create an article title.

This is about why why this is important to me. And then this is in a larger context why writing is important and why it helps your business. Right? So I was trying to get as much exposure as I could, for this article. If the angle was a Hey, let's just write an article for bloggers, then I would probably rephrase this not the number one thing you should be doing when starting a business, but rather something else. Something else like like content marketing is number one thing is you shouldn't be doing.

If you're just starting blogging, right, blogging is I like to think of it as a subsection of content marketing, and I will try to maybe explain why they're different than how one is incorporated. That intro another other thing that I use in terms of structure, if you notice through, I say why content mark is the number one thing you should be doing when starting a business and then reason one, right? This is just 1.1 and then reason to 1.2. So besides the actual structure, right? I have a sub structure there are elements within it. But because I did not want to frighten people, I was thinking about how they would perceive it.

If I had like 20 points, right or 15 points like the ninja article, though, please cure if I had the whole structure laid out. I try not to have the structure in the beginning. I've seen some people do that with with larger articles and they have like a Wikipedia style summary content in the beginning. And you can do that in WordPress with some free plugins. I try not to do that because it seems overwhelming. In some instances, it helps for me, I think it's just overwhelming.

And for these You can see that I can actually click on these. These are just anchors that I've added in order to help people scan or read the article easier. And then along the way, I was adding a few more elements about, like, they should sign up for my newsletter, or they should go and read more about my writing process, which leads to another article. I send people to specific links, right. Then we move on to section number two, I talked about why I've used it. I've talked about Google.

Moving on, I have a warning. I tell people I tell people about hacks frettin yourself, right? I just say you have to prioritize it in order to for you to actually make time for the process. So I made sure that the structure is is really carefully constructed. I really found that I can Curl for colorful. There are images from time to time, right?

Another one this article, I think, on other articles. So here's like section number five. How to find audience for your thousand words from day one. And again, see this? Five 5.1? Right 5.2.

And again, there's a structure within the structure is what I'm talking about. If you look at this, you'll it will make perfect sense. So when I started, I said, Well, I need to find this, right, I need to help people figure out that they will need they can find an audience before I actually write the article. Right? I was sure that you could do that. I was I was a sure.

And I needed it for myself. Because this was in the early days. I was just starting off my blog and I needed something to get people to come to it, read it to, you know, get traffic to it. And so I said I like numbers, and I like things in terms of three, five and six. Right. So for this for example, if you notice 5.3, right, there are three subsections for this last element, the whole felonious for your thousand words from day one.

And then I said, Well, I'll just have this element, right the solution. I'll add an intro. Right to to phrase intro. Then I'll add in the section why this works. Right? So I have this section is the intro to subsection, I have wide works, and believe me, I had no idea when I was writing, I just had five and then 5.1 this and then why it works.

And for this and another thing, how to get started with this method. And top tips to be successful is in this matter, right? And I move on to the second one which is the same an intro, why this works? How to get started with this method and top tips to be successful with using this method, right? And there are again, the same with this intro why this work section? How do you start using this method?

Top Tips to be successful using this method and there are three again subsections for this and for me this may be I have one an add mine, but it helps me this seems like the whole article comes together. Right? It just fits it just looks right. Right remember when we were talking about the action movie? Right? So movies are crap, the the actors don't make sense.

The plot doesn't make sense. The action scenes are pretty good. In the end, we come off from it we come from the tyranny. Well, that wasn't bad. It wasn't that bad could have been worse or it was enjoyable. Right?

Because Because The structure was there. What we expected what our brains expected to happen, did happen. And it short answer certain cases, that looks like a cliche or our there was a standard movie that was a standard story. Remember, in quantum marketing, you can use this to your advantage, you you know that people need an intro and an outro. They need things that are practical, and things that they can apply. So they can use these things in their own lives.

So just give them that, right. Think, how you think as a reader, think how you read. And there's good on on any on any topic, any team, any keyword that you want to use. For your article, think about what the reader is really trying to figure out what he's trying to do. Right. And then finally, I like to add final thoughts and again, these are just additional resources.

And one of the reasons why this article really took off is that I, I did something I did something which is perhaps in a gray area. I, I call it a gray area in terms of quantum marketing. I just linked to every single person that I found that was interested or was writing about 1000 words, or even this 750 words, right? It's not really 1000 it's in the same real National Novel Writing Month. And then I could write a few things about these and then Indian I just, I, I just went and this article, so I just found people that wrote about their journeys. And a truth three, I really, really read all of these articles, and I found them really great, really inspiring.

So writing my own was really a challenge. And so I had to give props to these people. And what happens within WordPress and I think other platforms as well. Once you'll link to them It sends a ping back to those articles to those riders to those blogs. And they get a notification saying, hey, this person, Suriname zoo, has written an article where you're mentioned. And they go, okay.

And he's the lawyer, they if they liked the article, they'll share it with the community. Right? That's one of the secrets was having a, an audience from day one. So the structure here, the structure is really what brought the article for me, right? I had an idea and then I worked on it, but the structure was there. In the beginning, I didn't just start writing a blank page.

I said, hey, look, I think these are the things that are important. After I've done my research, here are some things that I should I should hit some some targets. And then once I had that I had like a draft structure and then I worked on that. And I started writing on each structure on each element of the structure, I added sub structure so I could make it make it easy. scan. And then I tried to clean it up, make it equal in some parts.

And then the article was was just done. And I only had to do the next thing which was to promote it, which again, since I linked in the bottom to all these bloggers, they already knew that the article was out and you need to do anything else but you know, doesn't, doesn't hurt to do a bit more. So thanks for sticking with me in this sort of breakdown of the structure that I use for this article. Come back in the next section, we will have an even larger article to talk about Thanks and see you next section.