Moving on. This is the second example I want to talk about in terms of content marketing article structure. This is a blog post that I did for a website called w curve. And I'm talking about it because it's a slightly longer article, and this is just part one. Part One of two, it's a 6600 word article, it is pretty massive, even by my standards, is gotten over 288 shares. Here's section number two, right, part two.

And the same structure here is what drove me to actually finish the article with this specific one. I started with an idea or a title, right? The title was the Gaga guide to content marketing planning. And what does that mean? Well, I was interested in how People plan their content marketing. When do they know how to launch an article?

When do they know if they should launch an article? Or a video? How do you get people interested in so on. So I started reading a lot about content marketing, I really needed help. I knew I was doing something on my own. Before I started the blog, I created a list of about 100 topics, hundred themes, 100 articles I could write about, but that's not really enough.

Sometimes you have ideas that will turn into something other times, they will turn into a one turn or anything. So the structure here was was fairly simple. Once I knew that I wanted to write from the perspective of a musician, or rather, how as a musician, plan each career that is the same way you should plan your content marketing efforts. Since quantum marketing is a fairly new concept, fairly new term, people aren't really used to it. I knew I had to break it down and really make it accessible for them. And what people all over the world love, right?

And that's music, of money. They love her know, people, people around them, they love their family, but most of all, most of all, they love music. As a matter of what type of music, they do enjoy music. And so if they know how that works, I was trying to use things that they understand in order to explain something they don't understand. So the structure for this is fairly simple. I had the intro, and then I just drove right into it right.

I dove right into the core into the article. The first rule section was plan your entire year. Find your band members. Work on lots of singles, gained the confidence to do Tours by yourself. Create circumstances for you to give interviews, use concerts, to differentiate yourself, gather and nurture community and leverage past steps and launch your albums. Why did this article turn turned out to be So huge in terms of words, and I think in terms of shares and the impact that it had on me and people reading it well, and what I mean by impact is I'm just going to show you this is one comment that is here.

Powerful insight thorough, this is the best article for whom whomever wants to put together a content strategy. I was looking for a course on how to do just that. I found that here, right. So that's one of the reasons that I write because I enjoy connecting with people like that saying, oh, okay, I've helped someone have actually helped one. It's not just haven't just written an article that I use for SEO or for us Specific promotional purposes. For myself, I actually help someone.

And when you start with that idea, I just want to help people, well, then you will write better articles. Right? Well, let's get back to a structure. So I knew that I want to do this thing I did quite a bit of research before I actually had had the knowledge that I wanted or the courage, right courage to actually start creating the structure. So first of all, I really fall about how artists do plan ahead of time, right? They don't leave anything.

They at least good artists who don't leave anything to chance. They know when they do a tour, that they'll be in a specific country, a specific date. Right. So this is what I talk about how you plan your year in terms of releases. Are you going to drop an E book this year? Do you know who you will be doing a call With any videos coming out soon.

And then again, just like with the other article structure, it starts with something simple, right? This is a very simple structure. It's eight elements. And then you add the intro the tie, then you add the outro. That's 10. Right?

Pretty simple. Not like the ninja article that was 15 in total, right? That's a bit more than this. But inside inside, number one plan your year, we have 1.1. Right? Talk about a few tools that can help you actually plan your content marketing.

So Trello is one editor calendar is one and a cost schedule, right? And then we'll move on to the next section. Right and I talk about how band members are collaborators, right band members, I try to talk about how Hey, man, how do you know that there are people who are calling Say, if there's a good example, right? If you ever seen blink wanting to copy or green the live, you'll remember that there are more people on stage than there seem to be in the actual bands. Right? These are often instrumentalists that collaborate on life tours, but on the permanent addition to the bands themselves, right.

And it's not just for bands, singles, single stars, but this is what like Lady Gaga, Beyonce, Molly started just to name a few. Like, it makes sense because they can play the instrument and perform dance moves and sing at the same time for and so on. But so it's I'm trying to help them understand that we do accept that in certain sins. in certain instances, there are other people around the main star, people that often don't get credit for the work. We accepted, because we're fond of that ideal lonely genius image, right? But so why why can it be the same with content marketers?

Right? So go well, she Three types of collaborators. Again, I like the idea of three. This is a substructure, right? So I thought, well, what kind of collaborators could I find? What types could there be there?

So I said, well, content production sharing. I didn't know what that meant, right? I just wrote it in the structure itself in the beginning in the draft, it's like, well, I don't know, I'll just figure it along the way. If something happens in my brain, where if I write it in the structure, I will find things about it. Right? Again, right, as much as you can, and then edit.

If I had the other idea, if I was not using some, let's say the Hemingway method. I would have said Well, okay, content collaborators, people who you can use who can talk to to collaborate on content. Let's research this part. But then I will be stuck at like 2.1. Right, as opposed to having the whole structure done. In a day or in a few days in the beginning, and then, like have the whole article laid out for you, and just work on specific pieces of that, right?

I think that's the beauty of the secret weapon or the structure is that once you have all of the article laid out, I mean, you just have to work on the pieces. I mean, it's there, right? The blank page is no longer there. The Boogie monster monster in your closet, the monster under the bed is gone, you you know you can break this chain, you can eliminate this fear once you have the structure now. Again, I just talked about all these these elements, right. And again, I like 123, right?

For me, it's easier, it's easier to scan. I like this idea. One more thing that I've added here. Again, really adding to each element itself. is a prime example, right? In my using time, I'm sort of saying, hey, if you don't believe me, if you don't believe what I'm writing here, here's a person that has actually done this.

And like what are their secrets, right secrets, for example, those are so powerful power words, right? that you can use in your content marketing. And then I move on to the next section, right? singles means articles, and you should work on lots of singles, you should have drafts, and then is a really interesting tidbit that I can I can share with you if an album is made up of individual tracks. Right. And it is that everyone knows that.

Then why can't the book be comprised of individual articles? Some people say right, some people say it's cheating, right? Just bundle up the articles and call it a book. But like Not really. I mean, is it though if if you write, I don't know, like, let's say 25 articles, right, and you've You've written those, and they were all on the topic of, I don't know content marketing, for ninjas, right, you you've written 25 articles on on the idea of ninjas then if a person who hasn't been in touch with your blog, and just find your book that's called, I don't know everything you will ever want to know what ninjas but are scared to ask. I mean, that's not cheating.

He hasn't or she hasn't been in touch with your blog. Why would that be different? Why would that not be real book? I think so the structure not only helped me create this actual article, but it helped me realize that hey, like, books are not big things. Books are not 100 a thing that has 100 things within it and I should work somehow to write that hundred in an instant. It's not a big thing.

No, it's a collection of small things. Right? And that's for like, literally any book in the world. The Bible. The Bible has chapters that gave me so much hoped I was so relieved. Like, I just figured out in my brain I was like, well, well, okay, so I could, if I want to write a book, I just have to write individual articles.

I don't have to fear. I don't have the pressure of Oh my god, it should be the book. It should be this should be connected then. Now, I mean, it could be but if you're like writing, let's say fiction, or nonfiction, could have just work on individual pieces, and then try to connect them for to add them together, try to give them a common theme and things like that. So suddenly, suddenly, the book doesn't seem so far away. Doesn't seem such a huge endeavor.

And I've done it. I've done that Pacific thing I was I written book about content about social media. 2011 did the same thing. I had the structure down. That helped me right. It wasn't me the structure used the structure.

It will. It will be amazing for your content marketing efforts. Right. And then I add a few more sections, right just to break out just to break up the the article for people who are scanning saying, Okay, get some images. I've got some examples. I've got some benefits rather than some secret.

Hey, here's, here's more, just read more. Right? Read more on this topic. And then here's how to get started, right? 123 for example, secrets. The next section, right?

Tours, there's a section where you click tweet. I'm breaking it down as simple as I can, and try to make it diverse right for this. I didn't go 123112345 because I knew that I wanted to do something special. I didn't want it to seem just like oh, this is the same section structure as before. This is the same, same structure as before now might be totally different, right? This was part one.

This was such a right move. Number such a huge article 6600 words it had to be broken up into two, two parts. The second, the second part, right? Talk about interviews again, first, second, third, for example, for to link to specific things that people have done, right? Why you should be using this communities and all throughout this. I'm using examples from the music industry like Lady Gaga with the monster monsters community.

And I add bullets. I try to make this structure work right. Here are some links. Here's why you should be using it. Here's right. Again 8.1 8.2 8.3.

Structure ultra, right. Even the outro can be a structured element, right? And he's helped me because I mean is the same with the outro with the whole Article structure go well, what can I write about? What should I shouldn't be summarizing the elements? Should I have recap? Should I have more elements?

Should I have? I don't know, call to action should What? Right? And for me, I usually use the recap. Here's the call to action. But again, all of these things I write out in my dress structure.

And I don't know if I'll get to it, maybe I need to 10 maybe I needed five, I don't know. I still alone settled on eight. And then I just kept writing on each of them, right? This structure helps you write. Once you have the structure, I believe you're more than 50% there. Your article is more than 50% written once you have the correct structure in place.

So thank you so much. This was the second example the singular article that we've talked about using the secret weapon, the content marketing structure, such a secret Now the secret anymore. Thank you so much. This was the entirety of this course. I hope you've had fun with it. And I hope we get a chance to talk again on another topic similar to this perhaps in the content marketing space.

Until then, thanks again and goodbye.