Let's have a look at what we will cover in this program. We will start with cost based pricing, which we will contrast against the value based pricing, we will understand cost based pricing through an example, then we will understand what exactly is value based pricing. Then we will look at the four pillars of value based pricing that is the customer insights, pricing economics, pricing, management and pricing psychology. Now, we will understand the whole thing through a case study which will give an example of how exactly we can apply these principles in real life. So, the case study is taken from a real life situation and there are more than one example quoted during the program which are all taken from real experiences, which I've had in the market. And then lastly, we will see some techniques and how we can sell the product, the design price and the customer pays for the product, why he gets what he actually will require.

So, we will round up the course with these techniques. Sit back and enjoy