Hello there, welcome to this program on value based pricing, my name is Partha Majumdar I have been in business for for for the last five years prior to that I was in the industry for 25 years. Now ever since I joined my own business I understand the value of pricing for products even more however, I had to deal with this even when I was working for big companies like Siemens amdocs etc. Now pricing is very important because it is the aspects which is which determines whether we will get the right value for what we have worked for and also the customer gets a right product for what he is expecting and the right price. So pricing is very important for both the customer and for the firm which is selling the products and services. So in this program, we will see how we can do the best pricing for our production services.

And also what are the techniques we can adopt so that the customers can The maximum and by our production services at the price that we desire. So welcome aboard once again. Let's get started.