So let's look at creating a digital marketing headline, we're going to take everything we've learned before. And now we're going to take those principles of how to create a marketing mission statement. But we're also going to use those now to show you how to create an digital marketing headline, which is slightly different because a slightly different functionality and purpose because of the type of content is applied to. So let's just define it is created for online product. And when I say product, I'm talking about websites, blogs, we'll talk about some of the different ones in the next slide. But it's different for did to traditional copywriting.

Now, most people when they do copywriting and they teach copywriting, they're teaching from a newspaper perspective, because that's where they learn. But online digital headlines, marketing headlines are different because they have to Have an SEO value. But at the same time, they often have to focus on creating a call to action. And it's finding the balance that is tricky. And this technique we're about to show you will show you how to find that balance. So what types of headlines can we create?

Well, we've got social media posts, blog posts, if you're launching an E book, you're gonna need to do this web pages, YouTube videos, digital products in titles. What's interesting about all of these, why the all of these need to be done this way. Because all of these are going to be indexable. In search, I'm just going to put a small caveat in there for social media posts, Google Plus posts and YouTube posts. They can be indexed in search, because they're owned by Google. But Facebook and Twitter posts are not going to be indexed in Google.

So when you're writing content for them, You can concentrate on sales copy, you don't need to worry about SEO. If you're creating a post or a tweet on Facebook or Twitter to bring someone back to your content, then it's more about the call to action. And traditional copywriting skills play a large part there. But we're talking about is we have to have the SEO benefit. Our content has to be found in search. So the titles we write is going to directly impact how they're found in search.

So this is a little bit different a marketing mission statement, but exactly the same techniques of how to target your audience. Or use, how to define what they're searching for. And we're going to go into that now. Have a look at that. And you'll see the techniques you learn they're fundamental once you've mastered how to write a marketing mission statement, creating headlines either in traditional copy or in the example We're going to teach you now in traditional insert in digital marketing headlines is easy. So let's have a look.

So what we're going to do is we're going to ask two questions. Remember, we had SEO, and we had the other side of it the sales copy or the call to action, we need to answer both of these sections. So let's look at the SEO. First of all, we have to think about what is it the client is trying to buy? In other words, when they type into Google, what will they look for? What are they trying to buy?

Well, how will they search? What will they search for? The first thing we have to decide is, is our potential client going to search with layman's terms or technical terms? A lot of the time when people are learning this, they search in layman's terms because they don't understand a particular language. So if someone was brand new to create an app on an iPhone, You can probably title it in layman's terms. They're going to be asking, How do I create?

How do I make apps for an iPhone? And you have to be thinking about that. Whereas someone who's technical is going to be asking you about a specific coding language for an app, maybe. So then you're gonna think who you What is your client trying to buy? And you've got to think about who your client is. So this goes back to everything we've been teaching throughout the course identifying your niche client, bringing those skills here, and then deciding for the SEO value.

Are we going to target layman terms, SEO, or we're going to target technical terms SEO, when we say SEO, we're talking about search engine optimization, that is basically titles that Google will index and return when someone searches for that and matches that title. So what comes into that then is what keywords do they use? And the keywords are the words I will show you in a second. examples, and we'll discuss that and show you some keywords in a moment in some examples. But what keywords are they using now, this screenshot you can see right now is also available as a PDF in the course. So please download it.

And you'll see the link on the PDF for a research keyword tool, which is very, very useful. It uses Google's predictive search. Google, when it predicts a search, it's going to predict what it thinks the person is actually looking for. And it's going to throw up some interesting keywords, ideas, keyword ideas, because it's going to give you words you've not thought of before the problem. At the moment, we're finding keywords for searches in the past Google would show you those keywords and they don't do that anymore. They've locked that away.

So what we need to do is we need to go in for a backdoor and that tool will take you in a backdoor to have a play with that. Put one keyword in and see what other keywords it suggests, and you'll start figuring out what people Typically search for Google will auto suggest the most popular search. So let's move on we've got the answer the quote, the anticipated search query, that now becomes the first part of the title. So we want to take the search query query and the keywords and put that into the first part of the title. We'll show some examples in a moment. Like we said.

This one I think what they can gain is emotional gain links, intellectual gain, physical gain, physical gain off the incomes there's also financial gain because that tends to fit there, although it can be emotional as well. But I've got these three types just to help you just think of the basic types and I personally will put financial gain in the physical gains section. Now once we've sat down, we've gone through the process and we shared earlier in the training, choose the strongest gauge Use the strongest thing that the person is looking for. Now we need to describe the gain as a benefit. So now we need to flip over. And that becomes a second part of our title.

So we need to make it personal, we need to focus on them and address it to them. We take those two parts, we combine them into a title. And that's how we get around the problem of creating an SEO friendly, and a sales friendly marketing title. We want to be found in search, but we also want there to be a call to action that targeted people are going to respond to and we're helping them towards the content they actually need. So let's go and have a look at some examples of this in action. Now, these tiles are from courses that I've created, these tiles will probably change a little bit so if you look at this after I've recorded this you might find out play because all the time I'm playing I'm balancing The SEO and the call to action or the sales copy element of a title.

So I'm balancing the tools I'm working, improving them all the time. And I suggested you to say that sometimes when you get it, good, leave it. I'm terrible for playing with titles. Don't copy my example, when you get some of these things working, leave it alone. That title is the moment you've got the three seconds to pull someone in to read the rest of your content. So this is why we need to do this, we need to really grab their attention.

So let's look at this title, improve local business search results of Google Plus page SEO. Now I want to point out here is if you remember in the illustration we showed you the first part was SEO and the second part was a call to action or the sales copy in this flipped it. So the first part is actually the benefit, improve local business search results. If you're a business and you take my course. I'm going to help you in Prove your local business search results. That's a clear stated benefit.

And that is something they're going to search for. But let's look at the keywords. Let's look at the SEO, what are they going to find this on, they're going to find it on the local business search results, they're going to find the local search SEO, Google Plus SEO. And you can see here that the SEO is very strong. But that is a benefit. We're going to improve local business search results.

Now if I add a little more bit space, I would extend that improve. And I would make it a little bit more powerful, but I'm working in limited space, and it's finding that balance all the time. So that's one example. So let's look at one and none of these really that emotive. You know, sometimes I write emotive headlines, but these aren't because I'm looking at from the perspective of the persons that searching. And so this one for instance, what's the benefit customers act on, so customers are gonna act on your headline.

If you learn what I'm teaching, this is the course itself. Obviously you're watching now, hopefully this headline will last a little while longer than they normally do. But what am I saying? So SEO, right? copywriting marketing headlines. So let's have a look at that in a few permutations, right marketing headlines, copywriting headlines, right, copywriting, headlines, copywriting.

All of these things are going to have SEO value when someone searches for copywriting. So beginning is SEO, right? copywriting marketing headlines. So there's an implication of learning there that there's a benefit there. But customers act on that's the main benefit. That's what I'm pushing through and helping people to understand.

If you write good marketing headlines, customers will act on them. So let's look at a final example. Now this one, but first doesn't seem that strong. In fact, I know I can improve this I want us to show you because it's very subtle. Learn social media marketing strategic guide for beginners. Now, where's the value?

Learn? beginners, I've actually got to begin in at the end end here, some site beginners can learn. So social media marketing, I'm targeting people looking at social media marketing thinking, what is it all about. And now I'm helping them to understand the strategies behind social media marketing how social media marketing actually works. So there is a benefit that they can learn social media marketing, especially if they're a beginner. As you can see, in this one, I've actually split it and put it in between.

So when I say one side on one side, that's to help you figure out but what I often do is I'll create open up Notepad or something, some Word document, I'll create a headline, and then I'll write different ones underneath. Just a little tip for you. There. Get variable But once I've got the key themes, I can start playing with it. What's it going to impact in SEO, social media marketing, it's there. Learn social media marketing, social media marketing guide, strategic social media marketing, social media marketing for beginners.

And you can see the SEO value of what I'm doing here in this section is very, very strong. And now, so when we come back now think about traditional copywriting techniques, when you're learning them, people tell you to write us a title. That's great. But just to reiterate, when it's an online digital marketing headline that gets indexed in search by Google, we gave you some of the examples of where that happened, then we really need to make sure we balanced the SEO and the sales copy, which is a quite a difficult skill to learn. To take the PDF, download it, practice it, and you'll begin to see You too, can write digital marketing headlines. But make sure you go through all of the rest of the training.

The marketing mission statement section is really important because we've locked all the techniques in there, all the principles all the deep for and when you think you should really be spending a good half hour to an hour on creating a marketing title, if it's for a leading product or service you offer, or maybe a training course or an E book or something where you really need to impact the learning these skills are really going to benefit you, but not writing good titles is actually going to damage you. So I'm hoping this section will really help you to understand how to create good SEO combined with good calls to action, and why traditional marketing headline writing does not work in this particular arena.