So welcome to this first case study. We'll go hands on for this. This is just a blank piece of paper. Just these are some pens. I'll use this one for this exercise. I'll show you exactly how I came up with the name for my mock ups app.

It's called mock up, Fox. And it's actually really easy. We're doing this away from the computer to avoid distractions. But I'll show you another way that you could do this on the computer as well. So let's get started. All you need is a nice, blank piece of paper, right?

And then what we'll do is we'll split the piece of paper in sort of three, three parts. And I'll show you and then again, Bazin, three, right, and then our, I'll tell you exactly what what this means. But first Let's just go ahead and create the template a bit further, we want to create as many names as we can. And so I'll show you how in very in a small amount of time, we will come up with about 15, maybe more names that we can use pretty much right away. So the secret here is to actually think about your your app or your product or your website. So for me, I knew it was all about mock ups.

So what I'll do is I'll just write it and then put it in some sort of a bubble. So I've got that. But then I think about the benefits that this app will bring to its target audience and then who is the target audience itself so we could go well designers' right, so we'll add that. So what we're doing is we're actually making our process much more clearer. So we don't need a clouded mind, we don't need to be to have fog in our judgment, we need to have all the words associated with our app, or product or website on paper. So then we will create connections between all of these words.

So we should quickly find more associated words to say. So the designer will just pull this a bit more. So as designers, they have clients. Right, we could have design just a general term. What else? Let's think about the app some more we will talk fast.

We'll talk fluid All the things that I want associated with my app, okay? interactive. Although that might seem like a word that's used, pretty much everywhere, wireframe maybe. But then we know that the app is not really about wireframes itself. So put that in, like a question mark. So if you've got the mock up, well, we've got graphics, graphics, maybe we'll have a Photoshop.

And that's a good word. Okay. What else could we have? contract maybe. For the designers and the clients regarding the app itself, you could go Collaboration so we'll have collaborate. We want we know we wanted to involve updating designers will go update.

What else could we have? And maybe productivity. Although that's a long word product tivity I want to increase productivity. I've had fast and we could have quick right? So this may be active. The idea that your projects are active, they're not stale.

And so we've we've pretty much just started but we already have some some ideas of what we could use. So knowing that we have the sort of the general term for for our office is mock up, this is what it will do. We could already Start to write down names. So we could have maybe mock up, Lee. And then we could have this as a as a name here as a domain. But then once we've have this, we could go We'll client.

Right? So this is sort of a fad, but it's still works and is still this one, at least this one really focuses in on on what the project the product does. We could have this right. Since we have this one with client, maybe we'll stretch it out into client later, maybe. Although this is a bit further than what we actually want for for our app. Then we could go Well, why don't we drop the E and then we'll have Hawaiian tr right without the E here.

So what we've done here from This this, we've added misspellings. So this is a type of way Miss spellings. And I'm pretty sure I'm misspelling a word right now. So that means we drop E's in drop O's. Maybe we write things a different way, right? Instead of the same set of facts, we write, like this.

So just just standard misspellings him You can sort of think of new ones, or right off the bat. And then going back, we could have the update saying the N R and then up date, dot y. And then we could go well, if it's going back to the words here if it's active and update Could we go act up, maybe Aqua with a dash there? We could go. Let's say we're sort of running out of ways to combine these. So we'll move on to the first category that we could use animals.

So what we'll do here is we'll actually use the the significance, the the metaphor of an animal for the characteristics and the benefits of our app. So in this example, I'll just maybe go whale meaning gets sort of big, powerful, we could go bear. We could go Cheetah if we wanted to signify speed, maybe a lynx. Or have a fox. Just fish with fishes a bit too. General trout.

Maybe shark shark is good means power, right? And there's like energy drinks called shark and stuff like that. So we only have like a few that I really enjoy. Design is not a good one. And the, again, the idea is it's about mopping something and fast and fluid. So I know that a fox is, is fast, right?

So we could go mark up, Fox. But we also can add monkey. The idea that it's it's the whole process should be fun, right? It's not something very strict or restrictive. And then we could go mock up. Monkey right.

But once we've had that, maybe we go. We were we use from the misspellings category. So we go markup NK and then the double E, right? macaque monkey. And so in under 10 minutes will we've already written 1111 usable names, right. So again, this good, this good ompletely could also be good.

And then the middle section here is usually for other languages, this is how I use other languages. So obviously, these are pretty much all in in English, we could go German. We could go Latin, could go Japanese, and so forth. Right? And I'll show you, I'll show great tools to use to actually use these names that we've already found, and sort of translate them into other languages and see if they sort of work better, as As the one we've we've already have we could let's say we go back to this section we go maka, bird markup birds, maybe we're thinking that this means it's a light app. It's fast fluid This is the the things that I want to put in it.

And then people usually associate birds with with this these aspects. It flies you wonder you have to just fly be very light lighter than the air perhaps. So whilst we could go maybe, maybe as a as like this, and then people could ask what that means that it could be mark up. Fast design. We could have this as sort of the main name and then this is sort of a description. And then let's think about perhaps update, and then the design maybe up this, and then we sort of make this up this or there's uop.

Like update the design. Then let's try to find one more. Maybe, if we crunch Photoshop, with design, and with mock up, so maybe we can go for a demo, which is sort of unlikely. I like the idea of putting three words together. I don't like the idea that it says demo here. Similarly, we could sort of switch it up and be as for mode, or something like that.

So again, this is in under 10 minutes, we've managed to come up with about three names, well, 10 names that we can use. And then, for me for the actual process, this was the one that was the winner. And again, it wasn't the last one, it was just one of many. And let's just quickly recap the categories that we can use one, animals, right, you do know names of animals, so it's easy to actually combine them with these that actually define your your app or your benefits or your clients. And ideally, it should be all of these three. And then number two is just used other languages for your words, and we'll see how to do that on a computer.

And then number three, the words that the word like can't really spell it's misspelling so then we could drop O's. Or ease or add them as we like. And we've seen sort of examples here with the macaque monkey, and we've had two E's instead of a y. So that was just the first, the first real case study. And we'll have two more that are real. And these are the techniques that you can use just straight up right away.

So I'll see you in the next case study.