Hello sunshine. Today we're going to be talking about keeping things legal in the world of sending emails to your fans. Rest assured your only action items this week are to keep it legal. Let's begin. One, don't engage in email address harvesting. Email Address harvesting is the fancy terminology to say, grabbing emails from people who did not give you permission to contact them.

So whether that be buying an email list from some shady marketing promotion company, exchanging emails with another artist you met on the internet, or going on the websites and under the Contact Us page of your favorite music blogs or playlists creators and just copy and pasting their emails into your mailing list. That is not cool. That is illegal to set up your mailing list from a real Kept. So that means not having a completely separate email in order to send these emails back and forth to your fans. Use the professional email that you'd normally do all your music communication with and have that be the email fans receive your content from because like that when they reply, you can get it and that leads us to number three reply to their emails, especially as we covered in the content creation unit. If you can reply to their emails, especially as soon as you possibly can.

They algorithms and the inbox love it. They know you're not a bot, they know your real, they know you provide value and they will not put you into the spam folder or use an email service provider. There are plenty of them out there some free up to a certain amount. Some you pay for right out of the gate. But never ever, ever send emails from Your personal email address that you use every day. One, that's illegal, too.

You can only copy and paste a certain amount of addresses into the To field for so long. You might have tried that when you had all of five people plus your mom on your email list, but now that you're bigger, that's gonna cause a problem. As well as if you send a mass email like that, that is one very quick way to get flagged as spam to then which your your regular email service provider whether that be Gmail, or outlook, says hey, this person's been hacked. This person is sending spam out to people we need to restrict them. Don't get caught in that situation. It happened to a friend of mine before they learned their lesson.

Don't send attachments in the Email either. One quick way to bog down people's inboxes, especially if they're on data, they're just checking their phone, bam, sudden file download, send them to a page where they can download the thing bonus, you get a good conversion rate and you can know who is the more committed person. Make sure all your emails contain a clear unsubscribe customize the from field, you need to tell your fans who is sending this email so basically, instead of it just being an email address in the from field, you have the ability using a email a service provider to write who it's from. So whether that be your name, your band name, or both of them something in between something, just make sure they know who it is. don't overuse words and grammar convention that will get you can be used with spam perfectly.

In the subject line, so that's a bunch of exclamation points. all caps free x x x. You know what I'm talking about? do research on your country's anti spam legislation. Every country has things different the EU I'm sure has different things. Look up your individual one is the best thing you can possibly do.