Now that we've gone over how to kind of get your Facebook account set up so that you can start running ads, the next piece is really understanding, you know what exactly you're working with. And that's really comes down to the ad structure, and what exactly ads are. So at the very top, as I mentioned, you have an ad account. So for every client that you have, you have an an ad account. And the reason for the structure is because you want to have a specific credit card tied to each ad account, right? So for example, if you have four clients, and you're going to have four ad accounts, five clients five accounts, with five separate payment information for each account.
That depends sometimes you might want to pay for a client might feel more comfortable giving you a deposit, and then you're paying for an ad account on of your own pocket. But typically, the rule of thumb is one client per ad account. So within each ad account, will you then have our campaign So a campaign really dictates the the strategy that you want to go with. So for example, let's say you have a dentist, or your there's a dentist is your client and you, your client has multiple strategies that they want to test, right? Maybe they want to test a branding strategy, or maybe they actually just want to focus more on generating leads, right. So that's really where you differentiate it.
One campaign will be for branding, one campaign will be for leads. One campaign might be just for, I don't know, testing random things, right. This is where you structure it out. So within each campaign, you have different ad sets, right? So for example, under the branding strategy, maybe you want to be targeting a whole bunch of different people and that's where you would differentiate at the ad set level. So ad set is where where you define the targeting, right?
So for example, if you want to target people on Facebook, or Do you want to target people on Instagram? Or do you want to target people who are you know, say 18 to 45 years old. All of that is specified at the ad set level. So lastly, there's the ad level. ad is kind of like the thing that you see as you're scrolling through newsfeed. That so for each ad set, you'll have multiple ads.
So kind of quick recap. At the highest level, you have an ad account for each client. And then for each ad account, there are multiple campaigns. For some, for some clients, it can be very simple, maybe you just have one campaign. But if you do want to diversify and run more campaigns and run more strategies, then this is where you would do it. And then under each campaign, you have multiple ad sets where you're targeting different audiences.
Maybe again, you just need to target one type of audience. But that's the idea here and the under each ad set, you're creating multiple ads. So this is really all you need to know in terms of understanding the campaign structure. Let me show you again in the context of Facebook Ads Manager. So again, right, you have the campaign level here, you have the account level here, the campaign, ad set, and then the ads. And then the gray box here is his stuff.
There will be stuff here once you start creating things, but that will be in a separate video. And I just want you to understand, you know, how exactly ads are formatted and what you need to know. Cool. That's it for this video. I'll see you in the next lesson.