If we want, we can check out some advanced targeting options can come down here. Once again, we can target you know, if someone's interested in men or women, you know if they're in a relationship, if you know what language they speak, all these, especially these interested in and relationships are going to be very important if you're targeting dating. Okay, obviously, if you're targeting a dating and relationship advice product for women, then you would be probably targeting someone that's interested in men. And that single, okay, and I believe in the Facebook guidelines, they're very specific on who you're allowed to target with those types of products. Because Facebook doesn't want the wrong people getting the wrong message any more than you do. So, Facebook ad platform is pretty cool because you've basically got someone on your side on your team that wants you to be successful.
That's gonna check you if you mess up, okay? So don't mess up, read the Facebook terms and conditions. Make sure when you advertise on Facebook, you've read their guidelines, you're familiar with them. The last thing you want to do is get your get your whole account shut down because of this silly mistake. Okay? So just keep in mind, these are advanced targeting, you know, for my page, I probably wouldn't even need to do I wouldn't need to do any of this.
Okay. Now education and work, you know, everybody, I know could stand to make a little bit more money online. Okay. So, if they're in high school and college, college grad, doesn't really matter. Doesn't matter where they work. Okay.
So, you know, I could target down a little bit more if I needed to, but for my age, I don't, okay, it's all it's all going to be up to you and what your whole messages and what your demographic is. Okay, so here we would just click Continue. And now we can choose our campaigns pricing and scheduling. Okay? So if you're using US dollar, use the dollar, whatever you're using here, your country, Pacific Time is where I am. You can call your campaign name, whatever.
So if this was my sponsored ads for profit Insider, I might just call it pi. Pi page like, Okay, if it's a certain post that I'm liking, so if I'm having my potential customer see a post, that I might just call it the name of the post. Come down here, you choose your budget, okay? So you have to have a maximum that you that you're willing to spend in one day, okay. So if $50 or maximum, you can take per day, you can say $50 lifetime, okay? So if you say lifetime, that means once you've hit $50, the campaign ends, okay, and you can always start it back up.
So it's really depending on, you know, what your budget is, doesn't have to be $50. It's just a minimum of $1. Okay, but, you know, in media buying, you know, you don't have to necessarily spend an arm and a leg. But obviously, the more traffic you have, the more testing you're going to be able to do, the more you're going to be able to figure out how to have a winner ad. And once you have a winner, then you're going to get a lot more bang for your buck. Okay, so it's kind of one of those things, it does take an initial investment upfront, but it can be very worth it.
If you follow your statistics closely, see what's working, what's not in tweak correspondingly. And then you'll have a great ad. Okay, so You know, just whatever, whatever you're comfortable with starting out. And if it's $50 per day, then every day, you know, this will run, you may not spend $50 in one day, but you probably will with the big reach. Okay? So, if you're, if you're not comfortable having a daily budget, just go to lifetime budget and just choose your, you know, maximum you want to spend over the life, okay?
So you may spend all this in one or two days. But if you say per day, it's gonna be a daily thing. Okay. Then you can choose your campaign schedule, you know, you can just run your ad, you can just run your campaign continuously starting today. Okay, if you don't care what time I would probably for my for my ad, I would probably want to run it. You know, I would probably want to run my ad when people get off work.
Okay, a lot of people are restricted from using Facebook at their office. Okay, so keep that in mind. Okay, but then again, there's people at home that aren't working, that are just surfing the internet looking for a solution. So, you know it really, once again, it comes down to figuring out exactly what your market wants, what they need. Figure out when they're online the most. And you'll be figured that out by by running these tests by creating a schedule.
I definitely if you're if your market is mostly asleep, you know, after midnight till six, seven in the morning, I wouldn't run an ad at that time. You know,