Okay, and then down here, you can either pay for impressions, or you can pay for clicks. So when you pay for impressions, you're basically just paying for 1000 impressions. Okay? So this suggested bid is 20 cents 34 cents, or 27 cents is what they're suggesting 4000 impressions, okay? And impressions are just people that look at your ad that see your ad, eyes in front of your ad, okay? So the paying for impressions can be a little riskier because, especially if you don't have a proven ad, especially if you don't have the conversion that you would like, and the click through rate, you could end up paying for, you know, 1000 impressions and getting nothing, you know, pay for pay per click, you pay a little bit more, but you pay per click Okay, so someone's gonna actually call click on your ad, they've got to click on it.

And then whether or not they buy is, you know, obviously, up to your sales copy, or wherever you're sending them. But for a sponsored story where you're just sending one someone to your page, and someone actually clicks on this ad and comes to your page, they're likely to like it. So that's really what we're looking for. So you may want to start out with pay per click, especially since you have no control over the copy for the sponsored ads. Okay. So the bids for cost per impression and cost per click ads are done on an auction basis.

Okay, so Facebook's gonna determine, you know, which ads when and which ads actually get in front of users based on a few factors. Okay, so one is going to be the amount that you actually bid. One is going to be the past performance of your ad, and one is the quality of your ad, okay. So the bid that you bid that you come in with, okay, that's going to to probably be the strongest initially, for getting your ad in front of the right people, okay, so and you know, and beating out other ads. So your bid amount matters when it comes to beating out other ads and getting in front of people. Okay, so Facebook has their suggested bid here, you can run with that, and see what see where that takes you.

You also got your past performance, okay, so if your ads done good in the past, and that's also going to, you know, get you in front of people more often in front of the right people. And then your quality, your quality is important too. It's this is gonna be based on you know, what people have said about your ad, you know, the response rate, things like that. So you always want to give a good user experience that's really important to Facebook. So one strategy could be to come in bid a little bit higher, you know, and even if you do bid higher if Facebook determines that you can win without your maximum bid, so if you bid $1 and Facebook That, you know, you can still win the auction at 60 cents, that's all you'll pay, okay, but you could come in bid a little bit higher, you could win out initially, get your ad there first.

And then, you know, create a great ad that starts to perform really well and has a good user experience. And then once you have a really good ad that's doing really well, you could kind of lower that bid down a little bit. Okay, so that's kind of one strategy to get in. It's come in, you know, guns blazing a little bit and then taper down as your ad starts to perform better. Okay, so we've used that tactic in Facebook ads, we've used it in Google Ads works very well. Okay.

So here, you know, I'm just gonna go with the bid that Facebook has suggested to me I'm gonna review the ad. And here we go. here's here's what my ads gonna look like. You know, Nick Lewis likes profit insiders. That I can go like it, I can go check out the page. Either one of those is going to be like a click and You know, I can come down here and review my daily budget, my bid and place the order and you enter your credit card information and done okay?