In this class, we will focus on what Products are, how you manage the product, and what defines and makes the product successful. We will discuss the Product Manager role (PM), key skills and responsibilities of PM, and what distinguishes good PM from the bad PM. Then we will take a deeper look into how Strategy is set for New Products, Growth Products, and Mature Products, and how product lifecycle affects priorities. New Product Paul Graham: Why to Not Start a Startup, Marc Andreessen Why Not Do Startup Paul Graham: Doing Things That Don’t Scale Eric Ries: Lean Startup Principles Andy Smith, First Round Capital: Storytelling Market: Marc Andreessen: On Product/Market Fit by Startups Team: Sam Altman: How to Start a Startup Product: Jeff Weiner: What Makes Truly Great Product Luck: Marc Andreessen Luck and the Entrepreneur, Part 1: The four kinds of luck Growth Product Organic Growth: Four Pillars of Organic Growth, How did Mint acquire 1 million users Paid Growth: Newbie Growth Hacking Guide: Ads That Convert Viral Growth: Dissecting Virality—The Mathematical Formula Mature Product LTV: Кey concept in mature product management. Article by Tom Tunguz Retention Why Everything I Thought I Knew About Churn Is Wrong Tom Tunguz Link Cost of Customer Acquisition. Startup Killer: The Cost of Customer Acquisition, David Skok Link