So you've finished telling your story now's a perfect time to tie it right back into your message. Now, don't use the exact same language you did when you started it don't say this story proves my point about you don't have to be ham fisted about it. But if you can gently using different words, different language, tie in your message from the story at the end that helps solidify your message in the mind of your audience. Remember, the only reason retelling the story is to drive home a message that is of specific interest and relevance to your audience.