Hi, everyone, welcome to defining business value, how to identify and measure your value proposition. I'm Sam chin, and I'm the founder and CEO of cabbie consulting. Gabby consulting is a business process science consulting agency, and we help companies with automation, scaling and profitable growth strategies through holistic business process management. And me particularly, I've been working with businesses in the for profit and nonprofit sector across a lot of different industries, legal services, financial services, I've done work in natural resources, media, digital companies, I mean, really, you name it. So it's one of those things that business process science is universal, and it's the process management techniques that can help all companies and all places. I've been doing this work with clients for about 10 years, and I've done a tremendous amount of work.

Helping companies understand their value, understanding their value proposition, and understanding the value creating steps that their processes create. This is a central theme to process science driven Process Management. And it's something that clients counter-intuitively often don't see, or they even lose track of over the years. And that can be in small clients that could be in large enterprise level clients. It's really honing in on what part of your processes create value, and how do you communicate that? How do you derive that from your actual physical processes.

And that's largely what we're going to talk about in this class today. So that's kind of my background, my experience. I'm also the author of becoming a conscious business, which is the first book written on process science and what it means in terms of managing energy through processes, great business value. So you can definitely check it out if you want to learn a little bit more of my background. But again, today we're going to focus on defining business value. And also as part of our class project that we're going to do as part of this course.

We're going to have you You do an exercise where with your own business, you can kind of start defining your value proposition. And we're going to talk about what that means and how you go about doing that. And generally, like a lot of the Skillshare courses we're doing this is going to be applicable to all businesses, but I'm going to kind of focus this more to small businesses solopreneurs. So you guys out there looking for good resources in defining and communicating value and communicating your processes. This will be driven more towards you. But like most process science I talked about earlier, it can apply to the whole market, across any company any size any industry.

So with that, I'll kind of wrap up the introduction and we will jump into the course defining business value.