So now assuming you've gone through the exercise, we've talked on this training, and you've got this awesome value proposition statement, I want to talk a little bit about how this works over time. And again, everything on this channel is informed by process science and Academy consulting methodology. So I'm going to give more of a process plan. So it's not gonna be as heavy on the marketing side. But this I cannot under emphasize how much knowing your value proposition statement and knowing your value creation is essential for process management and growing your business successfully over time. So in this section, we'll talk about the process improvement cycle, which is the diagram you see here.

And in your company, your company company is basically an operation. If you're running a small agency or you're a solopreneur, doing freelance work, you're offering a service, that service that you do day in and day out is your operation. And your operation should be producing the majority of the value for clients. So if you think about how your company's gonna evolve over time, you have an operation, you're going to constantly improve that process over time. And eventually it may lead to larger projects, which are for expansion, strategic growth, you know, implementing new technology, but that process change is just going to go straight back into your operation as a result of the project. And that's why this process improvement cycle is going to go on and on over time.

Now, the point of this conversation is, if you're not clear on your value chain, if you're not clear on your value proposition, this can go horribly Australia. And this is a bit of a summary section because we've talked about all the ways that it can go wrong, but essentially, improving a process towards doing something that's not value creating is your magnifying or improving your ability to create waste. So really, let that settle in your mind space, because in terms of managing your processes, if you are not creating value and you can identify which process elements create value, you company is going to be spending a lot of time doing projects improving processes changing and it may not be for the right thing or what the market wants. So having this high level awareness of how to create value and how to manage it and align it to a value statement.

You can always come back to it Extremely important, again, in terms of adding data controls for continuous improvement. So this is a more nuanced dimension of this conversation about having a healthy operating the project, evolving company cycle. But essentially, nowadays you can collect data on everything. Data Quality is a huge concern. In a world where you can track millions of data points and you have big datasets and you've got tons of things you can measure. It really begs the question, What do you measure?

How do you measure it at an effective cost? And how do you apply those measures to create a high quality data set? To answer the business questions you need to make good business decisions? That's really how that whole conversation goes together? And the answer if you haven't guessed, that already, is chasing and tracking value creation. That's the only thing that keeps your processes viable and your business alive.

So when you talk about having data controls to support continuous improvement or profitable business growth, you have to put them on the value creating metrics. You can track a million steps in your process. If there's only one value creating step, you're wasting 999,000, whatever it is data points to capture nothing. So always focus on the value, it's going to be your data focus also. And then the last point I really have here is when creating a dynamic business model, knowing the value proposition is the spine, again, it's the DNA of all of your operating processes. If you want to be dynamic, that doesn't mean you can't change just because you have the same value proposition.

In fact, it makes you more adaptable and more scalable. The issue is when you feel like your success is tied to a certain Process Configuration, because you're divorced from the value he creates, you will be very hesitant to change that business model over time. If you know your value creation, and you associated to certain process steps and not others. You can always change the process, add new tools, add new systems, that's create the same value but in a different way, in a more effective way. And this is another way to look at continuous process improvement and management which is to say if you understood In value creation, you can create that same value or more value in so many different ways, which is why you can always be adapting and expanding. And that's what creates a real dynamic business model being value focused, staying focused on your value proposition statement.

And those are just some of the benefits at a higher level. So that's how I'm gonna end the problem, the the presentation or the training today, but I want everyone to know that it goes just beyond having a statement that you can refer to, it really can ripple an impact in a very positive by all aspects of your business small or large. So thank you for joining. The training will conclude shortly.