Imagine, question, Who do you know that thinks in text? My guess is nobody. Why? Because we think in images. When we think about, for example, going on holiday, we conjure up an image of our destination. And we imagine what it will be like when we get there, what we'll do, and how good it will feel, to prove a point.

A few years ago, my wife and I went to St. Lucia. And it was gorgeous blue sky, crystal clear sea and white sandy beaches. Now, who visualized what I just said in text. And who saw it like this. I'm thinking pretty much everybody saw. It's something like the image I just showed.

So in a sales conversation, we use the word imagine, to help a prospect to visualize using a product or service. We also want them to visualize the positives of using our product or service. I'm using it sooner rather than later. So make sure that happened. We say imagine when not imagine if. If says they may by when says it's just a matter of time.

The stronger description you can give without being boring Of course, the better picture you paint in their mind. Some examples are imagine what it will look and sound like when you see your favorite TV programs and films on this super HD TV. Imagine when you use our new lamb's wool super spread roller, you'll have walls and ceilings that are hundred percent covered in half the time using less emotion and with next to no armor. There's literally thousands of ways you could apply. Imagine in your conversations.