Until now, these words subtly suggest that you will think or do something different than you have done before. The power of that phrase means things could change. It means as a reason, you don't have to carry on doing what you've been doing example, using the same product or service. It just means things don't need to be the way they have been. Sometimes small overs, often safer than big hope and thoughts more powerful for the person who cannot believe in big change, but couldn't believe in a small change until now helps reverse the downward spiral of negative thinking. An example would be someone says, this looks good, but it wouldn't work for me.
Consider one tool now can be used in sales conversations. Some examples are, I'm happy to tell you that there's never been a copier that could copy at this speed in such a way Very color with such clarity. Until now, it's been almost impossible to get all the nutrition your body needs on a daily basis. Until now, then you would introduce your health product service, whatever it may be. And he could say until now, there has never been a way to ensure your garage has been charging you the correct labor cost. Then you introduce your vehicle maintenance and repair costs, calculator software or something very similar.
Try using until now in your sales conversations or general conversations for that matter. Trust me, it works.