I understand it's a busy time for you in addition to all the preparation, you have to go through for this roadshow, this presentation going public dealing with lawyers, investment bankers, IR people, internal communication people, you actually have a real business to run to. So there's tremendous demands on your time. I want to give you a ground rule that's going to help your life dramatically during this process, and also warn you about what will happen if you don't follow this ground rule. What happens in most organizations, when they're about to go public, is the entire focus of the roadshow and the presentations is the PowerPoint presentation. Now, it's critically important. I'm certainly not telling you don't use PowerPoint, you got to use PowerPoint these days.

But here's the thing, you still have to present. You still have to stand up, speak to people, get them excited about your business and to understand it and you're the one organizing All these people, they're all swirling around you, here's what's going to happen if you don't impose discipline, your investment bankers, your lawyers, your people involved with governance are going to be rewriting and rewriting and rewriting the deck until 30 seconds before you stand up and speak or before it's sent off to the government. It's, it's a last minute thing and you're not going to have time to really practice giving your presentation. So I would recommend that you create a self imposed deadline for all of your players. So that they really know that speech has to be that PowerPoint slide has to be put to bed, a good week, before your first presentation. This idea of fiddling with it and fiddling with it, fiddling with it till the very end.

People think they're being helpful. They think they're covering your you know what, but what they're really doing is they're preventing you from starting the rehearsal process and practicing and being To speak it out loud and to build a relationship with that presentation to get comfortable with it, talking about it. So you're going to have to impose some discipline on this process and let people know. We got to finish it. We've got to get the final okay on this. And now you're not going to spend your time going through and adding and taking out and adding and taking out more bullet points and more numbers.

Obviously, we want the numbers to be straight. But you deserve some time to actually get comfortable with the material to practice and to practice out loud, that's far and away at this point. More important when it comes to the overall impression, you're going to leave on the investment community. Now, again, if your business is making tons of money and it's wildly successful, you can be an awful presenter and they'll still invest in you. Because most CEOs and CFOs are not very good presenters, but our goal here To make you stand out, right from the beginning, as an exceptional communicator, not just an exceptional company, but an exceptional communicator, and a leader who can speak with passion about your business and your style, not trying to turn you into Steve Ballmer jumping up and down, I want it to be your style, but I want to make sure you're coming across your very best and interesting, engaging way.

So that's my first big suggestion to you is you've got to give yourself time where you're not constantly focusing on new slides and new bullet points and rearranging this chart. You need some time to get familiar with the presentation so you can just practice it. So put that presentation deck to bed so we can focus on the presentation coming out of your mouth.