The numbers speak for themselves. We've all heard that before. The only problem with that is, it's not really true. And that's the problem with so many financial presentations. It's number after number after number after number. You have to give some numbers, you may have to give a lot of numbers, but you need to give people guidance on what these numbers mean.

What should they do with the information? Which numbers are most significant? How should a rational person act when hearing the numbers so you constantly need to be putting into context? These numbers you're putting out there? Don't simply say, Well, everybody here is smart. If I lay out all the numbers, they'll figure it out.

Maybe, maybe not. Now, I'm not asking you to be some cheesy hypee salesman. I'm not saying these these numbers are so great bias bias, but I'm not asking you to do that. But I am asking you to share judgment and to let people know why you think these numbers are so significant, and what an intelligent rational person should do with these numbers. So always be thinking about that as you're presenting.