Another great way of selling through online video is by creating media pitches with video and I'll explain what I'm talking about. Let's say you've heard a particular media outlet is looking for an expert in your particular area to talk about something in the news. Now, what most people do is they send a video from a TV appearance last time they send press clips, they send reference, so it's always a great guest. Now, you may still want to do that, but nothing I mean, nothing beats sending a brand new video to the producer of the show today, telling them exactly what you think about the issue in the news today. And being able to do it in 60 seconds, maybe 90 seconds where you have great sound bites, you're summing up the news topic, you send it to them, then they can say wow, this person is perfect.
Because they're giving me exactly what I want. Now the producer realizes there's no risk. They don't have to worry if you're articulate enough if they're sending the limo to bring you to CNBC or Fox or MSNBC, they don't have to worry about being embarrassed to their bosses because they've already seen you produce. I've done this many, many times. Now, you might not want to be on TV, that's okay. But ask yourself if the most respected local broadcast outlet in your town, wanted you on to talk about your business, your expertise.
Why in the world would you turn that down? Now, people often think, Well, you can't get on unless you have a big high priced expensive PR for PR firms can do a great job. And I definitely use them, but you don't have to. You can pitch yourself. So here's an interesting scenario that I've done many times myself, but let's say there's something breaking in the news. It's 10am.
And the Supreme Court makes a ruling on an antitrust case. That is of interest to people. Let's say it involves Microsoft or Intel really huge company and you're an antitrust lawyer and you have nothing to do with this particular case. There's nothing wrong with you doing a simple video just like I am right now. we summarize the case in 30 seconds, and then give your analysis, the significance of this and why. And maybe the whole video is 90 seconds long.
You then post that video, on your website, on YouTube, on your blog, your social media, but most important, you send it to the producers of local TV shows who you think would be of interest to this or you pitch it to CNN, or Fox or MSNBC or true TV. You send it to the media outlets who you think are going to be covering this and you'll have instant credibility because they're not going to wonder whether you're articulate, they're not going to wonder if it takes you five minutes to say one point they can see it in video. There's been many attacks and I should say, I've been a talk show host TV radio. I've had thousands of talk show appearances. I actually entered the Guinness Book of Records for most talk show appearances ever in a 24 hour period, promoting one of my speaking books, so you don't have to kill half far.
But I can tell you this technique really does work. Because there are still a lot of producers Booker's who don't know who I am. But if I hear of a big news story, I know it's going to get coverage. I'll do a quick analysis summary, send the video, and it's often made the difference of me getting on it's got me on CBS. Good Morning Show on the Sunday version, their Saturday version. and other really high quality shows have huge audiences plus all the cable networks too.
So if you're at all interested in publicity, doing a video of your analysis as if you are being interviewed by that TV outlet is a great way of doing it now. Is the TV network going to pay? You know, at least not the first dozen or even 100 times? Yeah, if they love you so often and you're such a regular you can always strike a deal as a paid contributor. But the payment comes, because now you're seen as more credible in the marketplace. When your clients See you on national TV or in local TV, makes them feel better about you.
It reminds them Oh, yeah, they have that expertise. We have this problem and the Cleveland office may be a good fit, it builds your reputation. It also makes you more respectable to prospects, they've never heard of you. they stumble across your website. If they can then go on to your press room and see you on TV quoted and other media outlets on a regular basis. It makes them feel a lot more comfortable about calling you and hiring you and that does affect your bottom line.