Creating videos that relate to something going on in the news is another great way of selling your business. I don't mean a quick hard sell quick cash, buy this product now. I mean selling your expertise, your brand your reputation. So, for example, I am a speaking expert people hire me to teach them how to give speeches to speak to the news media and to speak during a crisis. So anytime something that relates to those issues is in the news. I will do a video analyzing it and putting it on my YouTube channel and put on my blog and other places.

But YouTube is the greatest way to reach a larger audience quickly, easily, cheaply. So, for example, a few months ago, Michael Bay, the director was at a conference and about to give a speech he was out on stage and he just, he froze. One of the most massive cases of stage fright anyone had ever seen. He walked off stage. Well, I had a lot of people sending this to me TJ to just see this, what did you think? So I did a quick video analyzing exactly what he did, but also giving tips to people on how to avoid stage fright.

How if you are nervous and scared, very specific things you can do. So it wasn't me just making fun of someone or piling on or bashing on but it was referencing something in the news. I provided a link to the story so people could see the video of this director freezing and being scared and walking offstage. But then I provided analysis that showed my own expertise. Everyone has some expertise that relates to their industry, it might not be relating to a story that's on network news. If you are a jeweler, you may be commenting on you know some new style of cut.

That's the trend these days or you may want to be commenting on the increased costs. In competition of commercial grade diamonds, the rest of the world might not care but people in your industry will really care. So again, you don't have to do things like 60 minutes and have B roll and graphics and go to stakeouts, you can simply summarize the issue in the news. And then give your analysis as if a client had just picked up the phone and called you and said, Hey, TJ, what do you think about X, Y, and Z in the news today? Oh, whatever he would say in reaction to a client asking your opinion. You can do a simple video on that.

And put that on your YouTube channel, put it on your blog, put it on your Facebook being distributed through all sorts of social media. But it's yet another way for people to see that you're a real human being that you have real expertise. You're not just an anonymous, bland corporate structure. That's right. run by robots, you're a real person. Now this is also the way you can, frankly get in front of a lot more people.

Because if you're talking about something in the news, and you can legitimately put some aspect of that in the title of your YouTube channel that or your YouTube video, there's a much better chance that people will find it. So for example, I have between 1002 thousand people every single day watching my youtube channel now. Do most of them buy for me now? That's okay. Some of them eventually do become clients and it's not because I end every single video and I'm TJ Walker, I have a greatest media trailer all you have to hire me and here's my phone number and click No, I'm not doing any of that. Now there is a link in the description below on my website and my phone number so if they want to find me, they can find me but I make the videos as brief as possible.

Sometimes they're 40 seconds long. Sometimes they might be five minutes long, if it takes that long to really explain my analysis of it, but it's a great way of communicating anything you would put in a newsletter. You can do a simple talking head video. And if you're like me, if you've been doing this for a while, it's actually faster than writing a newsletter. You write a newsletter or a column or a blog post, you got to write it, rewrite it, edit it, spellcheck it, prove it again. Change punctuation.

If you're just talking. It's done. As long as you don't really really screw up. Just hit stop, finish the tape and send it out. If you have an occasional are repeat yourself. Parts okay.

That's what host on today's show to you certainly seen. Matt. Katie when she was on there, occasionally say That's okay. It's not about being perfect. It's about Have you conveyed the idea in an interesting, useful way. So keep this in mind, if you're not doing it already, you should do it because it's a great way of getting in front of prospects of staying in front of your clients.

So they continue to associate you with real expertise. Let's face it, there's more and more competition everywhere in the world. These days, people in other countries who have much lower cost of living lower standard of living are probably willing to do what you do for 10% of the cost. So you don't want to be competing on price. You do want to be competing on expertise. That's the beauty of YouTube videos and putting out videos and social media is you can really demonstrate your expertise to people and that can often make the difference of them, justifying paying you if you're higher priced than somebody Be willing to work much less expensively in another country.