So what are your communication goals for this panel appearance and it shouldn't be so low is to just be well, I want people to think I'm smart. And I know about the industry. That is a low bar. The easiest way, by the way to get people to think you're smart, is to actually say interesting stuff that's memorable about your industry. That's the easiest way to get people to remember and perceive you as smart. If you go in with something as vague and as fuzzy as, Oh, I just want to be seen as an industry expert and have a few insightful comments, too low a bar.
So I want you to decide in advance, what are the most important ideas that you want to weigh in on and you want people to understand, remember and associate with you now, in a typical speech, if you are the only person speaking and attention is on you, I would argue no more than that. Five ideas. If you're a part of a panel, and there's debate, and there's lots of going back and forth, five is too many. I would focus on no more than three ideas. And you can put these ideas forth in your prepared talks. You can also bridge back to them during the question and answer part.
You can also be looking for opportunities to add these points in when other speakers are allowing commentary and debate on their presentation. So I want you to go in with some agenda. I'm not suggesting everything has to be canned. And you're like some awful politician who says I'm glad you asked me that. But what's really important here today is Bumble but I'm not suggesting you just ignore questions ignore what other panelists say, and just focus on your three messages, but I am asking you to give some real thought to the ideas you care about the most So when you do have that opening five minutes to give your overall position on the issues of the day, you can go right to that rather than trying to summarize every single thing that's happened in your industry or what everyone else said, focus on the ideas you care about most.
So that's what I want you to do now write down three sentences, 10 words or less, what are the three ideas that you really want to convey? In this panel presentation, you're giving