If you are about to give an IPO roadshow presentation, you're obviously a successful person, you obviously are very good at a number of things. And you're very close to getting a very substantial payday. So congratulations. But let's realize there's still a lot of opportunity, a whole range of performance or like anything else in your life, you can aim to be adequate. Aim to not fail, or aim to be great. Now, I'm assuming, since the vast majority of companies remain private, are never big enough, successful enough to go public, that you have high aspirations and everything else you do in your business.
Why not have incredibly high aspirations for your roadshow presentation, too many executives have businesses that are great businesses. But they look at this whole exercise as almost like they're butlers to the PowerPoint presentation. Well, the lawyers did all this and all the investment bankers did this. And the other people said this. So my hands are tied, I'm handcuffed, I just had to read through this bullet, bullet point, bullet point edited. Now, that's not what your options are.
When giving your roadshow presentation, your job is to get investors to understand your business, to get excited about it, and to invest, that's what your job is. With this presentation. Of course, you have to have the slide deck, and every page and every comma has to be approved through all sorts of regulatory bodies on your side and the government side. But that doesn't mean you can't still communicate. It doesn't mean that the average investor in an audience with you shouldn't be able to summarize your business to someone else. They see you later that day, and to be able to get it right That's what your opportunity is, with every presentation you give, there's an opportunity of making a bad impression, which you're not going to do or you wouldn't be here.
Not much of any impression, or at least not changing the impression based on what people had already have the prospectus and all the other documents you provided. But there's also a chance you can make a great impression, to have people talking about what an articulate, forceful communicator you are. Someone who's really going to show passion for the product, the company forever. Now, if you have a company that has soaring, soaring profits, every single quarter revenues, triple profits, quadruple every single quarter. Sure, you can be an awful public speaker. Everything's going to be fine for your IPO.
However, that's not the reality for most people. I do believe that the market rewards companies that have extraordinarily strong communicators at the helm. Look at Steve Jobs, during his heyday at Apple look at Warren Buffett, Berkshire Hathaway, look at Howard Schultz and Starbucks. Now, you could say those three companies were good companies that are making products. The fact that they have CEOs that speak well is beside the point. Maybe there are other benefits to speaking well, too.
I would argue that that's an important element to actually being a good leader, too. But let's focus on your IPO presentation. I want you to have confidence in knowing that if someone doesn't do their homework and investor, doesn't do their homework, doesn't read the prospectus, leaves their glasses at home and simply listens to you present, that they will still understand your business, get excited about it and want to invest I want you to think about that right now before we hop in