Photos Will Make Your Business More Understandable

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Transcript

I worried about PowerPoint, you have had so many people, so many people in the regulatory side legal side investment banking side, saying you've got to have this, you've got to have that. Put that in, take that out. I'm not going to try to at this late state, try to add to your misery. All I'm going to suggest though, is whatever your most important points are. Whatever is app salutely crucial for investors to understand about your business. I would like you to have a slide for those points.

That uses images, pictures, not words, text, complicated graphs and lots of bullet point, you can still have 150 slides if you want all the other stuff. All I'm suggesting is if you want people to really remember key points, and you shouldn't have more than a handful of key points, and then have a slide with an image. You can put it up just for Two seconds. If it's a powerful image, if it's a picture, it will drive that memory process. And investors in the audience will see it, understand it and remember it. So all I'm going to say about PowerPoint.

I know you've got so many pressure on you from so many different directions. You don't need someone else, adding more stuff, but that one thing will genuinely make a difference help. It doesn't take a lot of time to put a picture and it will definitely increase the odds of investors remembering your key messages.

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