Okay, so your donor has not only given you money as agreed to raise money. Now you've got to ask them to raise a very specific amount. Because, again, if they've given you $1,000, and you ask them to raise money, and they get one friend to send in $5, they fulfilled their promise to you. He don't want to let them off the hook that easily, especially if this is a person who could raise $50,000. You don't want to leave that much money on the table. So here's what you've got to do, just like earlier, you've got to paint a picture of a very, very specific need for this money.

So again, if you're running for school board, you could tell the person look, it's a big city we're in. I have to communicate with voters through television ads, I'm going to have to pay for 50 TV ads to the TV stations and cable networks so that I can communicate this message to the voters. It's going to cost Exactly $7,927 for these 50 spots to run again and again and again, can you take the responsibility of raising this specific amount? And you want to get Yes. Now, they might say, oh, TJ That's ridiculous. I could never raised 7900.

That's right. That's possible at the time. The most I could possibly raises, you know, a couple of grand. Okay, thanks a lot. Your $2,000 will pay for 20 of these TV commercials Do I have your commitment that you can raise $2,000 to pay for these 20 commercials. Now you've got them something specific, but always start with a specific amount.

If they want to come down, that's fine. But something beats nothing if you just tell them hey, raise what you can, whenever you can. You might get $5 and it might be in five years.