Another way I use online video is through client communication. Now I'm in the media training public speaking training business. So part of my package with clients is, I not only train you for the day, but if you send me a video of any speech or media interview you do in the next year, I'll give you a personalized video critique. And it's not simply me typing up something and sending you an email. It's me doing it in a video. So if you're giving a speech and you're constantly fiddling with your finger, I won't just tell you about I'll demonstrate what you're doing much more powerful impact.

Now, I understand chances are slim that you are a public speaking coach, because there aren't that many of us out there. But whatever your business is, it's simply more powerful to communicate through video where people can see you. So rather than just doing a text newsletter, you may want to send a newsletter to clients, or you giving them special updates in a video format. Or if you've done a report, or a particular analysis research for a client, and they're in another city or another country, and there's no budget for you to go and personally deliver it, why not give them as an attachment, the PDF of the report, but then a video of you really explaining it in detail, as if you had been flown to spend a day with your colleague and giving them or your client giving them an hour presentation. Maybe you don't make it for an hour.

But certainly go over the highlights. And give them a sense that you're on top of that, because if you're a larger organization, there's often the concern that your client might have that just some 22 year old wrote this report and you never even saw it. So when you as the account executive, as the representative, as the head of the company are really speaking directly to the client mentioning their name, mentioning the particulars in that report for them. It just gives them a much better sense that you are thinking about them caring for them focusing on them. Now, how does that relate to selling more and generating more revenue? Well, I'm sure you've heard this before.

But the best source of new business is repeat business, the best source of revenue for any company is keeping the clients you actually have. So if communicating on video helps you keep a client two years rather than one year, well, that's where the fortune right there. If it helps you keep them five years instead of five months. That's worth a whole lot more money than selling some, you know, get rich quick PDF by this now for $17 and 95 cents and hoping to get 1000 of those sold every day. So that's what this video course is about really is helping you submit relationships, not just with prospects, not just with your industry but with clients because that's the best way of selling getting repeat business. Might not sell 50 new clients every day or even one new client every day.

But I do have clients who've worked with me for more than seven years, some more than 10 years. And some more than a quarter of a century, believe it or not, are still working with me. And I do believe it's because in part, I stay in touch with them through video, sometimes personalized video, any communication you send to a client in a text format, certainly if it's important, you could do in a video format as well. Once you get the hang of hit start record hit stop set. You don't have to do select productions. I know I keep repeating myself, but people don't get this.

They think video is a lot more complicated than it is. And you could simply hold up a cell phone and give a quick report to a client. It might look down and dirty. That's okay it shows immediacy sometimes So, this is another option, regular communication through video with your client