Human beings are funny. If you ask people, what are you looking for a speaker. I've seen it on surveys countless times they'll say, We want somebody who comes in here and gives us the meat gives us the substance, cuts out all the fluff gets to the point. Doesn't bore us with a bunch of old war stories. But I actually test audiences all over the world. After they hear speakers, I always ask them, What do you remember?

And by and large audiences in every culture, remember two things. They remember the passion of a speaker, and they remember the stories. Stories are absolutely the single best way to get your audience to remember anything. Before there was the internet and YouTube and video before writing before even the printing press, there was the spoken word. People in caves told stories. That's how human beings are programmed to share information and to remember information.

So if you want to be a great communicator, it's at absolutely essential. You tell stories. Now the stories have to be relevant. They have to make a point. This course is not how to go out on the lecture circuit and position yourself as Bill Cosby, or a humorist or Garrison Keillor. It's not about that.

It's about how to communicate issues in your business, your campaign, your nonprofit, your government entity, how to really communicate these ideas to people in a way that they can remember it and how to tell it with stories. There is a process I'm going to teach you how. So let's hop right in