There is a clear cut hierarchy for which way of communicating with someone is more persuasive. Now, I can't speak for every single industry. But in general, I'm going to give you some principles that do apply. Face to face meeting talking to one person is in general, the most persuasive way of talking someone into something. Think of it those of you who are married, did you either propose to someone or accept a proposal through an email, a voicemail, a certified letter, a video? Probably not.

It was a face to face meeting. So if you want to increase your ability to be more persuasive, part of what you got to do is look at all the other things you do to interact with clients, colleagues, customers, prospects, bosses, and try to figure out how can you get to more face to face meetings, either one on one or presentations Or speeches because we as human beings are wired to pay attention to someone a lot more if they're speaking to us than if they just sent us an email, or just sent us a direct mail card. So have a clear cut sense of your hierarchy of communication. The top level and the focus of most of this course, is how you can actually talk to people to be more persuasive. Now I'll use the term talk, presentation, speech, briefing, PowerPoint, all I mean is anytime you're talking to someone, you're trying to persuade them to do something, buy from you, hire you approve a budget, vote for you support your cause whatever it is, in the workplace.

That's what you're trying to get them to do. That's what we're going to do here. Let's dive in more