So if you're going to use video to sell, you've got to decide what type of video, you could use a mix. Here's why I'm partial to simple talking head video. It's easy, it's cheap, it costs nothing. And you can do it quite often in one take. In fact, every video you'll see in this course, is me talking in one take with essentially no video editing. I hit start, I hit stop.

That's it. It's quick. It's simple. And that's what creates the versatility to it. Yes, you can storyboard something out. Bring in all sorts of original music, bring in special graphics, and spend six months on an opening promo video of your business.

But what happens if five months in you get distracted and you forget about it and it never sees the light of day. I recommend for most businesses most of the time to have lots of sales. talking head video. It's the cheapest thing. And it's something you can get out right away. It can be responsive to clients.

It's simply the most versatile. Yeah, if you want to do a big, fancy splashy video, nothing wrong with that having one there, but that shouldn't be the only form of video you have. Now, a lot of you are thinking, well, TJ, I'm not articulate enough or I'm not good looking enough. Well, if you've ever had a face to face meeting with a client or a prospect, and they actually paid you money, guess what? You're good looking enough and you're articulate enough to talk on camera. It's the same thing.

Now I understand. At first it doesn't seem like the same thing. But if you can have a conversation with one prospect, and ever get a sale, selling your book, selling your consulting service, selling your speech, you already have all it takes to be great on video. Yeah, you may have to practice. Yeah, you might not be comfortable with it. First, but once you get over that initial hump, it's gonna be so much easier.

Because if you tell yourself that you have to have little animations and the computer generated voice, it just you're not going to do that on a regular basis. Who are we kidding? If it's all got to be about PowerPoint and slick animation and music, it's just too slow and cumbersome for most people to do it. If you do it that way, fine for you. But all I'm doing here is sharing with you what has actually worked for me, and how to do it efficiently. I recommend you just say, all right, I might not love it at first, but I'm going to do simple talking head video and look at the camera and just talk to people and if it's not great at first, I'll keep doing it until I like it.

And I'm not going to wait until it's perfect. Before I send it up. This video isn't perfect. I could stop And look at every single half second and say, Oh, I didn't like that one thing I did there. But would it really be worth it to go edit it out now? When I really do it that much better if I did three, four or 510 takes, you know, they might be a little different.

Probably wouldn't be any better. So the first decision you got to make is what sort of video are you going to do? I would recommend that you do simple talking head video. I don't care what you look like. But there are people who look at me and comment on my YouTube channel and say, TJ, your hair's falling out. Your eyes are beating, you have a double chin.

I don't like your tone of voice. Tough. No one is universally love. Not even Oprah. You can't please everyone. But again, I'd get back to you have meetings face to face with clients with prospects.

You don't say to yourself, Well, my face isn't good looking enough for a meeting. I'm going to send somebody now. You probably do it yourself. If you're an author, and you get booked on the Today show you're going to go, you're not going to try to send someone else. So why not speak yourself on video. So that's the first big decision you have to make.

Now, in the bonus section of this course, I'm going to give you all the tools, all the exercises on how to look your best on video camera, and it'll give you all the exercises you need. And that's from my media training course. So you're going to get that at no extra charge. In the bonus section, I urge you to go there, but for right now, I just want you to focus on the basic idea. You're going to do a lot of videos, just talking. It's not gonna have slick editing.

It's not gonna have lots of graphics and special effects because guess Guess what? No one's going to hire you. buy your product, hire you for your services, your training, your expertise, your legal practice, because of special effects because of a special effects is what they want. They can go to Jerry Bruckheimer movie or a Steven Spielberg movie, they don't need you for that. They need you for some expertise you have that can help them either personally or their business. And you got to be able to explain that.

That's what this course is going to teach you how to do. I'm going to show you now all the different ways the video can help you