Will You Raise it by a Specific Date?

2019 Complete Public Speaking Masterclass For Every Occasion Speaking to Raise Money - Fundraising Presentations
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Transcript

Okay, the money is rolling in, you're doing a number of things. Well, you've asked the donor for money said yes. She said yes. For a specific amount by a specific time check, check, check money's come in. You've asked that person to feel she'll raise money for you. They've said yes.

You've told them what it's for. They've said, Yes. We've got to take it again to the next step. They have to commit to raising the money by a set time, because if they raise all the money, but it comes in 10 years from now, that might not do you any good, especially if you have a political campaign. And it's three weeks until Election Day hits not going to do good. So again, you must clearly establish when the funds will be raised, I'd much rather have 50% of a goal.

And it's here in our coffers three weeks from today than 100% of our goals but it's two months after the campaign is ended, or a year after the capital campaign ended. You must give a very specific timeframe, just like before, make a note and say, Okay, I'm putting down here on my calendar that we're going to receive the $7,922, whatever the exact amount is, that you will have raised from your own network by and then picking it mutually agreed upon that you can't force someone, you can't twist their arm off, to magically raise you a lot of money from their whole network in a day or two, give a reasonable timeframe based on what the person thinks they can do and when the needs are. If it's a five year capital campaign for a university, that's different than if it's six weeks out from an election, in political season.

So you always have to take that into account. But just make sure there is a deadline, that you know what it is, what the donor knows what it is, and that there is agreement that everyone's on the same page. Do that and you're going to raise a lot more money.

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