So let's look at the content builder. First of all, you need to research your niche product. So you're going to create a product, you're creating content. So third party platform viability, is there a third party platform that will deliver your product for you? What is the popularity in search of your particular type of content? What's the traffic data for popular sites on this subject?

How much traffic already exists? What sort of keywords work? need to do keyword research on this? Other groups, communities online, have a look at the competitors. See how well they're doing? See if you can find out how well they're doing.

So you can get figures around you on these products. People will tell you what they earning online and it's quite surprising sometimes. So let's look at third party platform. viability. We want to make sure the platforms available. Is there sufficient traffic to the third party platform.

So let's just look at you to me where this course is hosted. Is that sufficient traffic? Do they have enough people that I'm actually gonna sell course on their platform? Is there too much competition for my particular content? Or can I negotiate in a way that I can slip past the competition? And while the commission raised like, how much are they paying?

How much am I going to earn? So we want to make sure that our third party platform is viable before we start creating content to release there. And the other thing is, we're probably going to want to diversify across multiple platforms. So social proof strategies. Now, how does the internal search engine work? This is one of the things we're gonna understand whenever we go on to a third party platform, they have an internal search engine, and they're gonna rank you against everyone else's content on that.

So how does that search engine work? How important is the review system? What are you gonna do? legitimately To get to the top of that search is usually the reviews are the heaviest way. So how important is reviews, reviews and sales. But how important are reviews on the site, develop a review strategy.

Now one of the simple strategies you can get is when someone leaves a review, let's just say you've got a review. You can thank them, maybe give them a free product as another product you have for free, as a reward for a nice review, you're not going to do they're going to receive the product, use it and possibly leave you another review because you're training them review. Not many people leave reviews. So the ones that do you've got to when I say train, you've got to encourage them to leave reviews. So that's really good developer review strategy, so that you know how to generate genuine reviews don't go into the market by false reviews. You're going to get caught.

They always look false. Because people when people give a genuine review, they can say what they like and what they didn't like. And that's really really important for people when they're watching. But fake review is like, this is the best thing since sliced bread bomb and they go, don't do that always backfires. And you always get caught in the end. So some of the platforms you can look at as a content builder, App Store, Google Play amazon kindle Udemy, Skillshare et CIE, I stock premium beats.

That's a music one. There's so many different platforms out there to sell third party content, you won't struggle. So everything we need to think about is evergreen content. Let's keep our content up today. So let's make sure especially if it's relation to software and changes, you know, let's say you do a tutorial on Microsoft Windows, Microsoft Word, and they do something different. You need to keep your content today.

Add additional value all the time. So add value to your product. add something to it, give something away, increase the value. And now one of the main tactics when you create content is you increase your price as product grows in scope and popularity. And we're going to look at some pricing strategies in this tutorial, but increase your price as product grows in scope and popularity, it's very, very important that you start off low enough to get sales. And let me just talk about a minimal viable product.

Oftentimes, when we create content, we want to create something perfectly but young, that's perfect, but you only have to start with something that is good enough to sell. And then later on, you can add to it you can improve it, you can update it. So it was a game you can have levels, but get something out there that you can sell a tutorial course cover the basics and then later on, go into debt by adding more resource and material. If you sell music And you sell an LP or you know, I'm revealing my age here, you probably don't call it that anymore. But if you're selling a, you know, a set of music tracks, consider releasing a free song. You know, maybe once every three months to the current people will appreciate that.

Let's just look at educational content tips, button pushing versus strategic tutorial. So I just want to we're going to look at some little tips for each section. Button pushing versus strategic tutorials is simple. Button pushing is press this button to do this, do this do this do this strategic tends to look back to to stand back to have an overview of a subject. Now a button pushing tutorial can be very viable because people want to be told how to do something. But a strategic tutorial doesn't need as much updating and watching monitoring.

So the two things you have to consider educational content often falls into these two types of content. So, button pushing can be very, very good because people want you to tell them how to do something, we have to update it. Strategic not so much. But you might not have the niche interest in a strategic tutorial, and you might have a bit more competition. Here's something that people struggle with, with the educational side of things. How do you compete against free competition?

How do you how how do you compete gets free content so much out on YouTube and blogs and everything? production value. free content usually tends to be overly long, has poor production values, and it's scattered all over the internet. So if someone wants to learn something, they have to learn from 12 pieces of content all over the place. If you draw a line to one place and teach that clearly and precisely, people will pay for that because you're saving them time. You're making it concise.

You're increasing the production value. Create in depth courses, make sure that your course is the best one out there on that particular subject. Make sure your student has everything they need to get going. And this is one of the core things. When you create educational content, particularly courses, you want to make sure that the student can take your thing and actually apply it. Now, remember, we talked about the minimum viable product, we can add to that and increase the value of that but they'll appreciate that and they'll see that the price has been going up and they got in at the beginning.

But make sure they have everything they need. and update your courses on a regular basis. Make sure that you update your material your courses, send out new things you see because your current clients, your best clients, they'll buy other course material, and they'll promote you and recommend you when you really look after them. Entertainment content. Tip one the most obvious and most important is keep up to Date with platform language changes. So let's just say you sell in the app store and iOS eight comes out, you have to make sure that your software is up to date with that.

Add new content periodically, you know, add new pieces of content. Think of how you can add free content, how you can add value creates social groups. This is the entertainment is really powerful for this, create social groups on Facebook or create Google Plus groups, or on your website. If you create social groups around your product, and you can create enough social interaction, that will then become exponential, and they'll start promoting and talking and other people of interest will come in because now there's a social buzz around your entertainment product. So create social value. Now this is particularly applicable for games.

Let's just say you create a game or a mobile phone game. If you can create multiplayer, that social value because people can interact think of creating ways in your entertainment content that People can actually happen find social value, people will connect with entertainment. Especially, they will connect socially with other people, they enjoy the same type of entertainment. So make sure you provide that when you're creating entertainment. Resources resource content tips, grow your resource depth all the time. So let's just say you sell someone asset 40 items, add 12 more, let them have it for free.

Increase your price, same principle all the time. spread yourself across multiple marketplaces. This is probably this is applicable to all the content builders, but probably the most applicable here because content builders tend to get offered the lowest commission sometimes. So let's just say for instance, I start by pay ridiculously low rates on the stock photography and I think that just being greedy personally. So get around that what you want to do is place your stuff on high stock when you focus tows you stock photos, you want to place yourself shutter stock, you want to place yourself on all the sites you can find dream time with so many of them. And that way when someone buys from that marketplace, your product is there, spread yourself and create a unique style when you create resource content.

Don't just copy everyone else, find a style, the resource content creators tend to be the creatives. So find your style, find your particular type of look. And you'll create your own market for your product. So social media marketing campaign, you're going to want to do that even though you're not building a platform at this point. You drive traffic to your product, you're going to offer a beta product for free to trusted sources. Sometimes when you're launching and you want to build reviews and customer numbers.

So we need social media to to engage with people that can be interested in our content, drive traffic back To the product. And then what we can do is when we launch is offer beta products, we'll talk about this a little bit more later, build reviews and customer numbers. So that's where we're typically strategizing is we want to build reviews and customer numbers around content because most of the platforms that sell content based on algorithms on the reviews and customer numbers, so we almost have to get that going. So a lot of critical mass again, once we get it going, then we can reach the sales. So well another thing part of the social media marketing campaign for this section is engage with existing and potential clients keep talking to them. And again, same principle reward reviews, find ways to encourage people to leave reviews legitimately.

And honestly. Now, we've already talked about pricing a little bit by just want to go into it in greater depth here. Pricing, mass product pricing, versus niche product pricing. There's two types. Product pricing. So if we're going to sell our product to 10,000 people, then we might be happy with five pound for the product.

A lot of people get caught up on this, especially in the education sector, we find is that doing courses that charge 750 pounds a day, great, I'm gonna do a video and charge 750 pounds a day. And they go on platforms like Udemy. And they find the average sale price about $20. I think and they're like, Oh, hang on, no, my my costs were 500 pounds. It's not the value of your course. It's not the value of the sale.

It's the value of the course. If you create one course, and you make $20 and you sell that 10,000 times do the math. That's the way to think about it. But the reverse of that is you might have a niche product, only a few people are going to buy. So you create a really in depth course. But you put the price high.

Now I've got an example of this on Udemy. And we're also On my own website where I sell live separately, I've got a I come from over 12 years in the antiques business. That's how I became first involved in online business. And so I've created a course showing someone how to be an antiques, business owner how to set up and start an antiques, business, psychology, what to buy, what not to buy. That's an in depth niche course. I'm not going to sell it at $10, because people don't tend to buy that so well.

So that is priced at $300. for that course. I have another course which teaches people how to create marketing headlines. Now that's a competitive area. So what's the price point? Well, I started that $30.

I may increase in time as I add more content to that course. But start at $30. You see the point? Because I know I'm going to get much more traffic to that one than the other one. And though that was much broader, more people are going to want to buy That, I'm happy to do that course. So that's one of the things about pricing we need to think about.

Let's look at perceived value. Okay? So let's just say, let's use my antiques exam course example. Let's just say I do a course for $300. And on my mailing list, then I do a promotion one month, and I say, flash sale product $50. Now, the price is 300.

But the cost is 50. So people then perceive that have a bargain. And now there's a trigger to buy, especially if I put a time value on that sale. So if I say this is available to learn at this price, people are motivated to bikes they don't want to miss it because they're like $500 with friends, I've been wanting to buy it now. It's 50. Let me buy it.

So now you can help people but the principle is the perceived value price of a product So a lot of marketplaces do this will price at a certain point, but actually sell at a discount price to think about that, when you actually do your pricing campaign. Never drop your prices. So once you've had a sale at that price, you don't annoy that customer from your other product. Don't drop your prices, start low cost and build as the quality of your content increases and with digital content, you can often add to it exponentially and then build your prices with that, but run discount promos regularly. People love a discount it comes back to perceived price, or perceived value what we talked about in the last section. So we want to do that.

We want to run discount discount promotions, but we don't want to drop our prices and annoyed customers. What we can do is say this the free hundred dollar product today is $100 would not dropped our price. We've just made a special offer for people Now, one of the things we need to understand is that third party platforms tend to have really good SEO. An example for me, as I put a course on Udemy, within one day is on page one of Google for an associated term, put on my own website, it's going to take me six weeks, if it's a good website, maybe, you know, six months, if I'm starting from scratch, so we want to leverage that with good copy. So we want to make sure that when we put content on third party platforms that we write really, really, really good copy. As we've talked about before, we want title and body to be really powerful.

We need to learn two types of copywriting skill, there's SEO copy, which is about inserting the right keywords and matching the phrases that people are looking for. But there's also sales copy, which is giving people helping people to understand why they should buy and given them the motivation and the call to action to buy. But we want to make sure that we were Write good copy. And this is a skill that's really, really, really important to develop for all content builders invest in this. And sometimes you can earn more money from your SEO and sales copy then the product itself in the sense of if you put it up without it, you don't earn much, but good copy up and you increase the sale. So that's actually becomes the most important part of your marketing.

So make sure you pay attention to that and you get some training and obviously if you need any help, just send us a message in the discussion and we can advise you on that. So what are some of the basic copywriting? Well, let's think about this. We call it the free 10 one rule, your free seconds to grab their attention. So you need a good title. We have a course on this.

You know how to get customers attention and have a look at that. You got free seconds to write with that title. Usually match with an image but usually the title is the free seconds To motivate, with that free text you bought 10 seconds. So the first paragraph of that copy that you're writing to place on there now has to give them the main benefits. So you got 10 seconds, you might want to include some social proof there, maybe review, but you got 10 seconds to persuade them. If you if they give you the 10 seconds, you learned the one minute roll.

So now they're going to go through your description. And they're going to read down they can look at your headlines. And as they look at your headlines, they're going to scan in a minute and they're gonna see if the information is there. What a lot of people do is they put block of text up, and people won't read it. But if it's simple headlines, you've just got a minute. And if you can persuade them in the minute now you've got their attention.

Now there's a call to action. Now there's a potential sale. So we want to work on titles and we want to work on descriptions and this is obviously a basic copywriting guide.