So let's look at the educator characteristics I like to educate, they love to learn. They develop niche expertise, and they like helping people. The content creation types, they tend to develop ebooks, maybe podcasts, videos, training, courses, apps, anything that is in around the area of education. Their basic strategy is to develop niche expertise in an area and then teach on that expertise. They self publish content, and then upload it to platforms. And they'll sell digital products to mass markets on niche markets.

So let me just pause on mass market or niche market for this particular group. If it's mass market, popular course they'll sell it low price to many, but if it's a niche course, they'll sell high price too few. We'll talk about that later on in the content builder. Strategy section. They use third party, third party platforms to sell. And they rely on third party marketing in the main.

So what you're going to need to learn well the basic principle principles of education and the most important thing. And that's as simple as this. Become the translator, in your sector. Whatever you're teaching, whatever area of expertise you have, you will have learned a language that you probably didn't even realize he was learning. And to the layman, they don't understand that language. If you can take that language and translate that into layman's language while you're teaching.

Then people can learn because people when they learn something new a lot of the time, they're having to learn new language, new concepts, new principles, and they have to be able to associate that with what they already know. So this is like this. So when I was explaining the concept of critical mass, this is like a snowball. People won't know what the concept of critical mass is, but they know what a snowball is. And then if you roll it, it gets bigger. So this is like this.

That's part of becoming an educator is enabling people is being the one that translates technical or complicated content, simplifying it into layman's language so that people can grasp subjects. That's one of the key things, we need to learn production skills Well, we're going to need good copy again, because we're an educator and be because we need to do that, that SEO, copy and that sales copy, we need to be able to, if we're doing ebooks we'll need to learn how to publish ebooks. That's one of the production skills we need. audio production, video production, graphic design skills, all of these can be needed by the educator.