So let's have a look at the free digital residual income models. There's three types of builder online. So we've got the platform builder, the content builder, and the super builder. And each builder will build a residual income type business. So we're going to have an introductory Look at this, but we're going to go into each one of these in their own lecture. So this is an introduction to the concept.
So the platform builder creates platforms. One of the key skills is marketing. And one of the main things they do is they sell other people's products. So they create a platform, and then sell other people's products on that platform through advertising, or affiliate marketing. They will often use blogs, websites, YouTube channels, these are the main things they tend to use. The content builder creates digital resource.
So his key skill Is resource creation. And they will sell products on third party platforms. So they are concentrating on building content, not supplying platforms. So they build content and they find places that are willing to sell their content for them. The content builder works in three categories. These are the three main categories.
They're gonna work in entertainment, education, or digital resource, so they're gonna create entertainment product, education, product or digital resource product. Now a super builder, he creates platforms and creates content. So the super builder will do both. So the key skills are resource creation, marketing and platform building, and we'll talk about how to move and develop and become a super builder. Now, they may use third party platforms as well. But they own the whole process and they will only use them to drive traffic but they won't rely on them as the basis of their business model and that's where they're different.