So let's look at the entertainer. What's their characteristics? While I like to entertain people, they tend to gravitate to niche communities and they like to gain a following. Now, the content creation types can be apps, games, ebooks, music, audio, videos, these are some of the content they like to create. Their basic strategy is they develop new skills in app development, or game design or music production or copywriting. They've got to create that digital product and bring it to market and that's you have to develop the skills for all of these things, they tend to self publish.

What that means is they're not relying on a third party to publish their product for them. They will publish and then upload their product on third party platforms. And they tend to sell digital products at scale. So they tend to go for mass market strategies where they can reach maximum number of people and earn small profits on each sale. They will use third party platforms to sell a product. And they rely heavily on third party marketing.

So they're relying on the platform to help them get their product out a lot of time now they can mix some social media marketing in with that, but oftentimes, they are reliant on the third party platform, presenting the product to the to the potential market that third party platform has gained. So what you're going to need to learn, well, you're going to need content publishing software, you're going to need to learn how to use and work with third party platforms that can be quite difficult at times because you've got to learn the ins and outs. You must have copywriting skills, because in all of these things, you have copyright skills because when you add your content onto a site, you're going to need to take care of the SEO side of things. And that's where the copywriting becomes important because the description On title and the body around any product up on a third party site becomes the text that is used to then place that item in Google search or even within the third party platform search engine.

So that's something we have to be really, really clear about. copywriting skills are one of the most important things you can develop.