As we've covered in our lesson on what makes a good story, timing is everything when it comes to dealing with the media, you've just learned a bunch of tactics for creating great newsworthy stories. But the reality is that these stories have a much greater chance of success. If they are released to the media at a time when they're already talking about that topic. This means that we're possible, you need to make sure that your story coincides with events that will be relevant to their target audience. Now you can come up with a great PR strategy and retrofitted to important dates. That does work, but it makes much more sense to identify the dates that are relevant to a business and build your strategy around those.

Here's a quick guide to building your hooks calendar. Add all public holidays and special days that might be relevant to business. People like celebrating stories one 510 20 3050 100 years on. Therefore, look up the top news stories of those years and see if there are any anniversaries coming up that will be relevant to your industry. Look up major awards and events in your industry, research new pieces of legislation, take all of this information and add it to a month by month or week by week calendar that you can use in your strategy planning. Congratulations, you've completed the fourth part of this course, and built an excellent foundation for building your own PR strategy.

You've learned how to create a really newsworthy story. And the next step is to figure out how to get the media interested in that story. And that's what we're going to cover in our next section. You're about to get major media relations skills, so keep watching