About
About Us
Help
Privacy Policy
Terms of Service
LearnDesk
Learn
Academics
Business
Creative
Health and Fitness
Lifestyle
Personal Development
Software
Topics
Admissions
Engineering
Hardware
Hospitality
Humanities
Chinese
Languages
Maths
Pharma
View All Topics
Topics
Accounting
Advertising
Analysis
Analytics
Business Communication
eCommerce
Entrepreneurship
Finance
Finance - India
Freelancing
View All Topics
Topics
Arts & Crafts
Audio Editing
Audio Production
Dance
Design
Film Production
Music
Photography
Video Production
Writing
View All Topics
Topics
Dieting
Fitness
Food Safety
Games
Medical
Medical Professionals
Meditation
Mental Health
Pregnancy
Safety & First Aid
View All Topics
Topics
Beauty & Makeup
Food
Fashion
Gaming
Home Improvement
Parenting
Pet Care & Training
Relationships
Sustainable Living
View All Topics
Topics
Career Development
Learning
Religion and Spirituality
Self-Improvement
View All Topics
Topics
Accounting
Amazon Web Services
App Development
Continuous Integration
Backup Software
Business Automation
Computational Fluid Dynamics
Business Intelligence
Computer Aided Design (CAD)
View All Topics
Teach
Teach Online
Schedule
Items
Billing
Users
Marketing
Analytics
Settings
Change School
Account
Log In
Sign Up
The Ultimate Public Relations Masterclass
Introduction
Introducing the Ultimate Public Relations Masterclass
Preview
Introducing PR
Introducing PR
Preview
What is PR?
Assignment 1: What is PR?
Core Concepts of PR
Quiz 1: Core Concepts in PR
Digital PR and Your Website
Quiz 2: Digital PR and Your Website
Research and Planning
Research and Planning
Setting PR Objectives
Understanding Your Target Audience
Gaining Context
Developing Your Message
Assignment 2: Real-life Research and Planning Exercise
Generating Ideas
Finding a Story that Works
Creativity in PR
Creating Newsworthy Stories
Finding Your Hook
Assignment 3: Generate a Few Story Ideas
Media Relations
Media Relations
How the Media Works
Engaging with the Media
Finding Your Target Media
Building Relationships with Journalists
Pitching Your Story to the Media
Handling Media Interviews
Newswires
Digital Distribution Beyond the Media
Quiz 3: Media Relations
Social Media
Social Media
Other PR Tactics
Other PR Tactics
Influencer Relations
Analyst Relations
Using Video in PR
Trade Shows and Conferences
Hosting Your Own Events
Entering Awards
Owned Channels
Case Studies
Quiz 4: Other Media Relations Tactics
Writing for PR
Writing for PR
Producing Great Content
PR Writing Formats
Quiz 5: Writing for PR
Strategic PR Planning
Strategic PR Planning
Why Plan?
The One-page PR Strategy
The PR Plan
Managing Your PR Plan
Running a PR Campaign
Measurement and Reporting
Assignment 4: Strategy Planning
Issues Management and Crisis Communications
Issues Management
Crisis Communications
Case Studies
Quiz 6: Issues Management and Crisis Communications
PR, Ethics and the Law
PR, Ethics and the Law
Quiz 7: PR, Ethics and the Law
Your PR Career
Your PR Career
PR Skills
The PR Job
Conclusion
Congrats
Quiz 3: Media Relations
The Ultimate Public Relations Masterclass
Media Relations
By:
Heather Baker
5 Questions
Share
Share the link to this page
Copied
Facebook
Twitter
WhatsApp
LinkedIn
Email
Add to Calendar
Add the class to your calendar
Add to Google Calendar
Add to Apple Calendar
Add to Yahoo Calendar
Add to Outlook Calendar
Print
Completed
You need to have access to the item to view this lesson.
One-time Fee
$69.99
List Price:
$99.99
You save:
$30
Buy Class
€66.54
List Price:
€95.06
You save:
€28.52
Buy Class
£55.59
List Price:
£79.41
You save:
£23.82
Buy Class
CA$98.62
List Price:
CA$140.89
You save:
CA$42.27
Buy Class
A$107.77
List Price:
A$153.97
You save:
A$46.19
Buy Class
S$94.24
List Price:
S$134.63
You save:
S$40.39
Buy Class
HK$544.69
List Price:
HK$778.17
You save:
HK$233.47
Buy Class
CHF 61.97
List Price:
CHF 88.53
You save:
CHF 26.56
Buy Class
NOK kr777.48
List Price:
NOK kr1,110.74
You save:
NOK kr333.25
Buy Class
DKK kr496.36
List Price:
DKK kr709.11
You save:
DKK kr212.75
Buy Class
NZ$119.56
List Price:
NZ$170.81
You save:
NZ$51.24
Buy Class
د.إ257.07
List Price:
د.إ367.26
You save:
د.إ110.19
Buy Class
৳8,365.27
List Price:
৳11,950.91
You save:
৳3,585.63
Buy Class
₹5,900.44
List Price:
₹8,429.57
You save:
₹2,529.12
Buy Class
RM312.50
List Price:
RM446.45
You save:
RM133.95
Buy Class
₦117,802.26
List Price:
₦168,296.16
You save:
₦50,493.90
Buy Class
₨19,453.72
List Price:
₨27,792.22
You save:
₨8,338.50
Buy Class
฿2,424.59
List Price:
฿3,463.85
You save:
฿1,039.26
Buy Class
₺2,424.79
List Price:
₺3,464.14
You save:
₺1,039.34
Buy Class
B$407.45
List Price:
B$582.09
You save:
B$174.64
Buy Class
R1,266.19
List Price:
R1,808.93
You save:
R542.73
Buy Class
Лв130.55
List Price:
Лв186.51
You save:
Лв55.96
Buy Class
₩97,779.29
List Price:
₩139,690.68
You save:
₩41,911.39
Buy Class
₪255.44
List Price:
₪364.94
You save:
₪109.49
Buy Class
₱4,127.53
List Price:
₱5,896.73
You save:
₱1,769.19
Buy Class
¥10,761.39
List Price:
¥15,374.07
You save:
¥4,612.68
Buy Class
MX$1,436.97
List Price:
MX$2,052.90
You save:
MX$615.93
Buy Class
QR254.80
List Price:
QR364.02
You save:
QR109.21
Buy Class
P956.33
List Price:
P1,366.25
You save:
P409.91
Buy Class
KSh9,063.70
List Price:
KSh12,948.70
You save:
KSh3,885
Buy Class
E£3,472.08
List Price:
E£4,960.32
You save:
E£1,488.24
Buy Class
ብር8,640.26
List Price:
ብር12,343.76
You save:
ብር3,703.50
Buy Class
Kz63,900.87
List Price:
Kz91,290.87
You save:
Kz27,390
Buy Class
CLP$68,324.23
List Price:
CLP$97,610.23
You save:
CLP$29,286
Buy Class
CN¥507.13
List Price:
CN¥724.50
You save:
CN¥217.37
Buy Class
RD$4,227.39
List Price:
RD$6,039.39
You save:
RD$1,812
Buy Class
DA9,355.03
List Price:
DA13,364.90
You save:
DA4,009.87
Buy Class
FJ$160.86
List Price:
FJ$229.81
You save:
FJ$68.95
Buy Class
Q540.54
List Price:
Q772.23
You save:
Q231.69
Buy Class
GY$14,646.31
List Price:
GY$20,924.19
You save:
GY$6,277.88
Buy Class
ISK kr9,657.22
List Price:
ISK kr13,796.62
You save:
ISK kr4,139.40
Buy Class
DH702.24
List Price:
DH1,003.24
You save:
DH301
Buy Class
L1,275.33
List Price:
L1,821.98
You save:
L546.64
Buy Class
ден4,122.75
List Price:
ден5,889.90
You save:
ден1,767.14
Buy Class
MOP$561
List Price:
MOP$801.47
You save:
MOP$240.46
Buy Class
N$1,262.61
List Price:
N$1,803.81
You save:
N$541.20
Buy Class
C$2,572.83
List Price:
C$3,675.63
You save:
C$1,102.80
Buy Class
रु9,443
List Price:
रु13,490.57
You save:
रु4,047.57
Buy Class
S/265.82
List Price:
S/379.76
You save:
S/113.94
Buy Class
K281.76
List Price:
K402.53
You save:
K120.77
Buy Class
SAR262.83
List Price:
SAR375.49
You save:
SAR112.66
Buy Class
ZK1,930.37
List Price:
ZK2,757.79
You save:
ZK827.42
Buy Class
L331.18
List Price:
L473.14
You save:
L141.95
Buy Class
Kč1,682.84
List Price:
Kč2,404.16
You save:
Kč721.32
Buy Class
Ft27,375.34
List Price:
Ft39,109.31
You save:
Ft11,733.96
Buy Class
SEK kr767.08
List Price:
SEK kr1,095.88
You save:
SEK kr328.79
Buy Class
ARS$70,438.83
List Price:
ARS$100,631.22
You save:
ARS$30,192.38
Buy Class
Bs485.51
List Price:
Bs693.62
You save:
Bs208.10
Buy Class
COP$307,934.64
List Price:
COP$439,925.49
You save:
COP$131,990.84
Buy Class
₡35,677.50
List Price:
₡50,970.05
You save:
₡15,292.54
Buy Class
L1,765.49
List Price:
L2,522.24
You save:
L756.75
Buy Class
₲545,419.77
List Price:
₲779,204.49
You save:
₲233,784.72
Buy Class
$U2,983.14
List Price:
$U4,261.82
You save:
$U1,278.67
Buy Class
zł287.23
List Price:
zł410.35
You save:
zł123.11
Buy Class
Already have an account?
Log In
Previous
Next
Sign Up
Signup to access thousands of classes
Continue with Facebook
Continue with Google
OR
Continue with Email
Already a member?
Log In
By registering for a LearnDesk account, you agree to our
Terms of Service
and
Privacy Policy
.
Share
Share with friends, get 20% off
Invite your friends to LearnDesk learning marketplace. For each purchase they make, you get 20% off (upto $10) on your next purchase.
Share with Google Contacts