In this lesson we'll cover some of the basic elements of the day to day PR role. There are two types of jobs in PR agency and enhance. When you work for an agency, you get to work on multiple clients which gives you very broad experience. It can be quite stressful. clients need to be kept updated, brought on board and have their expectations managed. When you work in house, you will become a brand expert but you will usually focus on a single brand.

In house you should be treating your bus as your client industry specializations. One of the great things about PR is that you can choose to specialize in an industry that interests you. fashion, PR technology, PR, environmental, PR, science, corporate PR. These are all interesting areas of specialism. The best way to specialize is to get experience in the sector you're interested in and build your own network of influences and your own portfolio of clients being successful. If you want to build a successful PR career.

These are the things you should do. Read and keep up to date with what's going on in your industries, network and attend conferences. Learn how business works. Focus on your creativity and finding inspiration. Find a mentor. Share your ideas in our Facebook group and ask for feedback.

Build your own network of journalists and keep learning because the industry is changing rapidly.