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The Ultimate Public Relations Masterclass
Introduction
Introducing the Ultimate Public Relations Masterclass
Preview
Introducing PR
Introducing PR
Preview
What is PR?
Assignment 1: What is PR?
Core Concepts of PR
Quiz 1: Core Concepts in PR
Digital PR and Your Website
Quiz 2: Digital PR and Your Website
Research and Planning
Research and Planning
Setting PR Objectives
Understanding Your Target Audience
Gaining Context
Developing Your Message
Assignment 2: Real-life Research and Planning Exercise
Generating Ideas
Finding a Story that Works
Creativity in PR
Creating Newsworthy Stories
Finding Your Hook
Assignment 3: Generate a Few Story Ideas
Media Relations
Media Relations
How the Media Works
Engaging with the Media
Finding Your Target Media
Building Relationships with Journalists
Pitching Your Story to the Media
Handling Media Interviews
Newswires
Digital Distribution Beyond the Media
Quiz 3: Media Relations
Social Media
Social Media
Other PR Tactics
Other PR Tactics
Influencer Relations
Analyst Relations
Using Video in PR
Trade Shows and Conferences
Hosting Your Own Events
Entering Awards
Owned Channels
Case Studies
Quiz 4: Other Media Relations Tactics
Writing for PR
Writing for PR
Producing Great Content
PR Writing Formats
Quiz 5: Writing for PR
Strategic PR Planning
Strategic PR Planning
Why Plan?
The One-page PR Strategy
The PR Plan
Managing Your PR Plan
Running a PR Campaign
Measurement and Reporting
Assignment 4: Strategy Planning
Issues Management and Crisis Communications
Issues Management
Crisis Communications
Case Studies
Quiz 6: Issues Management and Crisis Communications
PR, Ethics and the Law
PR, Ethics and the Law
Quiz 7: PR, Ethics and the Law
Your PR Career
Your PR Career
PR Skills
The PR Job
Conclusion
Congrats
Introducing PR
The Ultimate Public Relations Masterclass
By:
Heather Baker
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Print
Completed
Get a basic overview of what sort of activities and objectives are included in the definition of PR.
We'll cover the following topics in this section:
Introducing PR
What is PR?
Assignment 1: What is PR?
Core Concepts of PR
Quiz 1: Core Concepts in PR
Digital PR and Your Website
Quiz 2: Digital PR and Your Website
Previous
Next
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