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The KitchenTable Agency Course

How this Course Works
Pull up a Chair at My KitchenTable
If You're Just Browsing Here's a Free Taster
Here's Your Complete Copy of The KitchenTable Method Book
How to Define Yourself
Who Needs Blue Sky When There’s a Blue Ocean Out There?
What’s so Different About You?
How to Spot Your Blue Ocean (and Swim In It)
How to Spot Your Blue Ocean (and Swim In It) #2
Blue Ocean Ahoy
How to Brand Yourself
Where You at?
Creating an Atmosphere
Your Brand is Your Service (and Vice Versa)
The Power of One
A Rose by Any Other Name Would not Smell as Sweet
How to Set Your Prices
What are You Worth? Pricing Principles 1, 2, and 3
Business at All Costs? Pricing Principles 4, 5, and 6
Price and Value: Pricing Principle 7, and 8
More Valuable Advice: Pricing Principle 9
For What it's Worth: Pricing Principles 10 and 11
How to Quote me Happy
How to Quote: And Get Your Quote Accepted
The Benefits of a Good Quote
Quoting is More About Figuring Out Than Figures
Digging Deeper into the Why
A Simple Trick for Emphasising Value
Setting up Your Business: The Building Blocks
Building Block #1:Setting up a Company
Building Block #2: Getting a Bank Account
Building Block #3: Registering for VAT
Building Block #4: Getting an Accountant
Getting Online
Getting a URL
Getting up to Speed
Building Your Website
Choosing the Best Platform for Your Site
Converting Visitors
How to Prospect for Business
A Few Golden Prospecting Nuggets for You
Stop: Do Not Buy that Email List
The Rules of Prospecting
Prospecting Like a Pro
How to Get LinkedIn
LinkedIn by Numbers #1: Prospecting and Publishing Tips
LinkedIn by Numbers #2: Prospecting and Publishing Tips
LinkedIn by Numbers #3: Prospecting and Publishing Tips
LinkedIn by Numbers #4: Prospecting and Publishing Tips
LinkedIn by Numbers #5: Prospecting and Publishing Tips
How to Network
The Net Worth of Networking
Networking by the Book
Choosing the Right Places to Network
Members Only (Unless You’re with the Band)
Shhh, I'm with the Agency
How to Market Content and Speak at Events
Content Marketing
Content Marketing: Getting a Bang with no Bucks
Blagging or Blogging?
Content: Fit for a (Re)Purpose
Speaking at Events and Conferences
How to Spin Your Prospects
How to Get Prospects to Deliver your Own Pitch
The SPIN Questions
My Spin on SPIN
How to Use Email Strategically
Email Tactic #1: Referrals
Email Tactic #2: Responding to a Polite Decline
Email Tactic 3 and 4: Raising Rates and Requesting a Testimonial
Email Tactic #5 Building Online Reviews
Email tactic #6: Reheating Clients Who’ve Gone Cold
Collaborating with Other Agencies
Ways to Collaborate
Collaborating on Another Agency’s Project
Collaborating with Another Agency on Your Project
Collaborating with Another Agency as a Partner
How to Avoid Getting Bogged Down
How to Stay on Top When You are Drowning in Work
How to Make Sure You are Waving not Drowning
Shit Happens
The One Thing in Life You Can Guarantee
How to Handle Unhappy Clients
Your System for Coping When Things Go Wrong
Cashflow
The 5 Golden Rules: Again
And Some Golden Nuggets
Tech: Getting Tooled up
Tech for the KitchenTable Agency
Accounting Tools
Bookkeeping Tools
Project Management Tools
CRM and Lead Nurturing Tools
And Finally
Here's Your Homework
Bye Bye

Building Block #3: Registering for VAT

The KitchenTable Agency Course Setting up Your Business: The Building Blocks
By: John Ashton
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