About
LearnDesk
Learn  
Topics
Topics
Topics
Topics
Topics
Topics
Topics
Teach
  Teach Online
  Schedule
  Items
  Billing
  Users
  Marketing
  Analytics
  Settings
  Change School
Account
 

How to Build Better Buyer Personas

Section 1: Introduction to B2B buyer personas
Overview: Persona Introduction
Preview
Lesson 1: A brief history of modern marketing
Preview
Lesson 2: Trade Joe's vs. Whole Foods
Lesson 3: What does not having a persona look like?
Lesson 4: What is a persona?
Quiz 1: Personas introduction quiz
Introduction: Exercise 1
Section 2: Getting started
Lesson 5: 10-Step process overview
Preview
Lesson 6: Step 1: Clarify your marketing objectives
Quiz 2: Your marketing objectives and your persona
Lesson 7: Step 2: Gather your resources
Quiz 3: Conducting some quick market research
Lesson 8: Step 3: Form a team
Quiz 4: Forming a team
Section 3: Working the persona template
Lesson 9: Step 4: Demographics - Who are they?
Quiz 5: Understanding demographics
Lesson 10: Step 5: Where do they work?
Quiz 6: Exploring the company your persona works for
Lesson 11: Step 6: Psychographics - Why do they behave like they do?
Quiz 7: Understanding psychographics
Lesson 12: Step 7: Examples
Quiz 7: Looking at a few persona examples
Section 4: Using the persona
Lesson 13: Step 8: Socialize it
Quiz 8: How to socialize your draft persona
Lesson 14: Step 9: Apply it
Quiz 9: How to apply your persona to your marketing activities
Lesson 15: Step 10: Learn from it
Quiz 10: How to learn from your persona
Section 5: Bring your personas to life
Lesson 16: Exercise 2: Build your own persona
Lesson 17: Frequently Asked Questions
Lesson 18: Conclusion & additional resources
Quiz: Persona post-assessment

Section 4: Using the persona

How to Build Better Buyer Personas
By: Mike Gospe
Share the link to this page
Copied
  Twitter
  Email
Add the class to your calendar
Print
  Completed
It's not enough to know how to complete the template. You need to know how to put your persona to use.
We'll cover the following topics in this section:
Previous
Next
Home
Search
Saved
Trending Classes
Filter
The latest and the best classes on LearnDesk
Filter by Interest
Close
All Topics
Academics
Business
Creative
Health and Fitness
LifeStyle
Personal Development
Software
Admissions
Engineering
Hardware
Hospitality
Humanities
Chinese
Languages
Maths
Other
Pharma
Research
Science
Social Science
Teaching
Test Preparation
K-12
School
Accounting
Advertising
Analysis
Analytics
Business Communication
eCommerce
Entrepreneurship
Finance
Finance - India
Freelancing
Internet of Things
Digital Transformation
Human Resources
Industry
Management
Marketing
Media
Operations
Other
Project Management
Public Relations
Real Estate
Sales
Strategy
Arts & Crafts
Audio Editing
Audio Production
Dance
Design
Film Production
Music
Photography
Video Production
Writing
Dieting
Fitness
Food Safety
Games
Medical
Medical Professionals
Meditation
Mental Health
Pregnancy
Safety & First Aid
Self Defense
Sports
Beauty & Makeup
Food
Fashion
Gaming
Home Improvement
Parenting
Pet Care & Training
Relationships
Sustainable Living
Travel
Career Development
Learning
Religion and Spirituality
Self-Improvement
Accounting
Amazon Web Services
App Development
Continuous Integration
Backup Software
Business Automation
Computational Fluid Dynamics
Business Intelligence
Computer Aided Design (CAD)
Content Management System
Customer Relationship Management
Database
Data Mining
E-Commerce
Enterprise Asset Management
Enterprise Resource Planning
Game Development
Google Cloud
Linux
Artificial Intelligence
Machine Learning
Master Data Management
Microsoft
Music Software
Network and Security
Open Source
Operating System
Other
Process Management
Productivity Software
Programming Languages
Robotics
Supply Chain Management
Testing
Teaching
Web Development

Sign Up

Sign Up

Share

Share with friends, get 20% off
Invite your friends to LearnDesk learning marketplace. For each purchase they make, you get 20% off (upto $10) on your next purchase.