Welcome back. This is lesson three of the selling your cosmetics and skincare products. My name is Dr. Rabbit curry Thank you for tuning in three is titled branding trademarking sales and marketing. In lesson three, you will learn about product branding, storage and product sales and marketing. We will be discussing branding and trademarking business registration, funding storage to some fulfillment and their marketing. So, about branding and trademarking.

Ideally you should, by the time we have learned how to make perfumes, cosmetics and skincare products and you're thinking of scaling up production, you should come up with a question. Company company, because they're going to go into business. So ideally, you should have a company. Because if you're going to sell publicly, publicly, you should register a company, unless you want to sell as an individual that on its own has its advantages and disadvantages. So your company name and brand name very important. If you have a local trademark, your company or brand name, and your logo, then if you think your product is an innovation might want to pretend to but this involves a lot of work, takes a lot of time and involves spending quite a good amount of money.

So if you know your product is not so ingenious, and it's not a new vision, there's no need to go register for it. digitate as a pittance so this is an example this is my company and brand name I can get. Because you can think of your own company name yourself or brand name, but lots of logo designers can get on the internet. Next ensure due diligence when choosing a company or brand name and please make sure you're not using the name of an already existing company or that you're not using the name or logo of a company that has already branded the same and showed you diligence such extensively on the internet before adopting a company or branding and the look and please do not deliberately copy another Another company's name or local, please do not copy deliberately. Don't think you can be smart by just altering the part of the logo company does not go with especially if you become very successful in this ending, they are going to face a lot of problems and a huge backlash in future we will the charity said such extensive blood pressure this new existing name or local similar to the one you are planning to use.

The next thing you need to do is register your business once you have a company name, your brand name or your logo. Please register your business. Ideally, before registering your business you should also have a business plan please drop the business plan is going to guide you successfully to establishing and running From the stats, you should know what reports you have, what plans you have for your company, so please drop the business. The business registration, as I said, could include your company name, brand name and logo should reflect the nature of your business. example if you want to produce colored cosmetics of course your logo should have some items or objects that reflect cosmetics. You should have a registered address or a registered address for your business.

This can be physical or it can be feature. There are many online virtual office spaces available for a small fee you can get up to speed on nd rights to use the address as a business address. Some of them will still have an event for you to come in. Maybe once or twice a week to use a shared disk to conduct your business. So these are options available for you also want to consider funding, how you get money to run to start and run your business. Making cosmetics and skincare products and patients is actually quite capital intensive involves spending money.

This is a true situation in which you have to spend money to make money. So you want to consider your possible sources of income or funding before you start, or while you're starting. You could save your money such as personal savings, a good portion of your income towards starting a business. You could get money or funding from money lenders. That is friends and family. These are all official moneylenders available.

We could get from credit unions and cooperative societies. Of course, you have to be a member of these societies before you can access funds from them can get loans from banks, you can get equity financing, or engine investments. Lots of them available now under transparent internet and such links, some of them, we support, fund your business in return for a part of your profit or a part of you. Ownership was part of your company, good source of business. You could use what is called customer financing, whereby the customer pays ahead for whatever you're going to produce, pays in advance for what you're going to produce. for him is crowdfunding.

So so growing increasingly in popularity and available on the internet, once you have a convincing business plan, you have people who are ready to crowd fund your business. Last but not least, we have data financing, in which you can arrange the company to render your service. One of the services you need for your company or business in return for some of your products, for example, you can have a look good. design your logo, and instead of you paying cash to the person, you get the logo design so much your products as payment. You could arrange with supermarkets to fund production and then you supply them with someone to produce projects. Next, we'll talk about stuff is very important because whatever you produce especially impo will need somewhere to be stored pending when that purchase to cancel your products in your home if you have space again not so many you could get a person has to pay for rent and rally or rent a warehouse or part of a warehouse.

So these are the options available to store your products. Please make sure your products as safe and suitable environments, such that environmental effects next we'll be talking about sales. Producing and storing your product is very important and sold and sold fast enough before the expiration shown this before the explosion, there are different ways of selling you can sell directly to customers so we can sell online. There's many ways of selling online, you can join an online center like amazon.com. So many of them are also have their own online store to sell customers. You can do affiliate sales in which people sell on your behalf, or get in percentage of the sales price or profits before the business last week also used to feel this usually goes hand in hand, which rented warehouses.

You have a company there are so many companies for you. You can arrange with a company owns a warehouse to store your product to pay for, to rent space in a warehouse. And then you sell to customers maybe online. And when the customers place an order these companies, package products and ship on your behalf to the customer, is a very great way of selling a lot of people. So, after arranging for sales on fulfillment you need to market your products. It's not enough to just produce people have to be aware of your product projects.

They have to know about your project and this will only happen if you inform them. So how do you market different ways of marketing? You can market by telling people and then people who buy from you can also market or tell you products about your products but they cancel you feathered friends or family members. So you can advertise also baptising on different media. Social media like Instagram or Facebook just very popular advertisement can advertise approval to reduce television or you can use the cars, cars and buildings, you can use models. This is actually very popular in the market to produce advertising to go to magazines.

You can also use a lesson marketers please know that they will handle your marketing for you they have their own methods. And then last but not the least you can market on the internet in search engine optimization. This is also a great and powerful way to reach a large audience. So, that's that for lesson three. And this brings us to the end of it. comes and hope this, you find this course very meaningful.

I hope to help you interpret sense of not just bending your ultimate products but also getting ready for large scale commercial production. issues you success in table as you start to journey, this amazing journey of being your own boss. Thank you see you