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Introduction to E-commerce: Make the Cash Register Ring!

Introduction to my Ecommerce class
Introduction Talking Head Video
Preview
Creating a Business Plan in 30-minutes or less
30-minute Business Plan
Preview
Downloadable 30-minute Business Plan
Zero Moment of Truth
ZMOT
Preview
Multi Touch-point Experience
Multi Touch-point Marketing Experience
Preview
12 Functional Areas of Ecommerce
Areas of Ecommerce
Preview
Conclusion
Thank you!
Preview

Zero Moment of Truth

Introduction to E-commerce: Make the Cash Register Ring!
By: Eugene Brill
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The buying decision journey has changed. ZMOT is now a vital addition to the classic three-step process of stimulus, shelf and experience.
We'll cover the following topics in this section:
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