Matthew used to envy his best friend Carter, he always managed to succeed with whatever he touched. Matthew did have a good idea on Carter secrets, but was challenged in practicing them. Matthew realized that Carter has a great grasp on personal appearance, controlling body language and confidence. His best friend learned that appearance was very important as the first impression that anyone makes is based on it. Together with this, Matthew also observes how his friends seem to have perfect body language that he controlled all the time. With these aspects in mind, Matthew started to experiment to see if he could achieve anything by improving his appearance.
With a new haircut and a new suit. He felt confident this competence improved his overall body language, and he quickly learned that the secret was hidden in plain sight all this time.