So let's look at failing as an entrepreneur. The first thing we have to do about failures, we have to learn to embrace mistakes. Now, what that means is we don't live in the past in our mistakes, we have to embrace mistakes are a growth, pain of building an online entrepreneurial business. And what a lot of people will suffer with is strong self condemnation. When they feel like they failed when they feel like they've made a mistake. And as an online entrepreneur, you cannot do that you have to embrace your mistakes.

You have to learn from them, you have to grow with them. And this is really, really important. Mistakes are a great way of course correcting. So you make a mistake and you're like, that didn't work. We need to correct our course. Now.

We need to get back on track. So when mistakes come learning from them is going to be key. And for me, for instance, when I was starting out in the antiques trade 15 years ago, my first online business I made lots of mistakes. And it was it was buying things for the wrong price, paying too much and it couldn't sell it and then losing money for the first three years of my antiques business, my online entrepreneurial business of selling antiques online on eBay was at its height. My first three years we lost 35,000 pounds. And I remember for years and thinking, actually, st Philomena this isn't working.

How is it the some people are making money on window We learn and we learn some key things or facts of course on this and shows him a whole learning journey for the antiques business. But here's the key thing we learned we learned what not to buy, we learned what to buy. We learned how not to get caught out in the auction room Hamlet get caught up in excitement and overpay for things we learned. And after those three years, all of a sudden a couple of things clicked. We learned the trade we learned the unmarked objects that are hard to identify the things that we needed to buy. We learn that self education was paramount.

I went out and spent 500 pounds on a set of books to learn Japanese porcelain. And I made my money back probably in the first two months after buying those books. I bought two books on Chinese porcelain I ordered from overseas. You know, they were over 100 pounds each. I would not ever restrict myself from learning. That was one of the core lessons in online entrepreneurship.

Don't reinvent the wheel. And these were some of the things I learned. I learned to learn from the experts. I learned to learn from my mistakes. And when I made a mistake, I looked at the mistake, I understood the mistake and said, Okay, so how do we need to course correct now? That's cost me money has cost me time hasn't worked.

I haven't succeeded. How do I learn from that? We have to focus on solving, we have to focus on what went wrong and how do I move forward. So mistakes aren't something to look at, and lament, and beat ourselves up with. Mistakes are something that we need to solve. So we need to focus on problems and solving those problems.

So whenever we make mistake or whenever something goes wrong, what we have to do is, instead of looking at ourselves as a failure, we have to look for the opportunity, we have to understand why it went wrong and how we can move forward. So for me, it was 35,000 pounds. For years, other people are making money at this business, otherwise they won't be doing it. What am I doing wrong? And what are they doing? Right?

And I started really having a good hard look at myself and as an entrepreneur, don't assume you got it right. Assume you don't know assume humility, having a humble mindset where you say, you know, I'm learning whichever business you start, I'm learning to trade. I'm learning this business. Other people have already done it, I can learn from them. Where's the opportunity? Where in my failure, is there an opportunity where in that negative situation can I find it?

Positive, can I learn, I need to understand the mistake and I need to move forward and move away from that. And then what we'll do is of course, or correct. So we'll have a mistake in our business, and we'll course correct and we'll carry on, we think we're there and all of a sudden, another mistake will come in. And we'll fail at something but then we cost correct and over time, as you know, we'll like this. And over time, those course corrections get smaller, smaller, smaller until we master our trade bomb. And we're very successful.

When you understand that businesses run on success based principles, and we're failing our way to success, and we're figuring out what it is we need to do. Then we're gonna move forward and we're gonna get success. And we want to grow with those mistakes. We want our business to grow. We don't want to be held back by them, but we do. Want to improve?

So, like I said, as long as you've got a humble mindset and realize you don't know the business and everything about the business, as long as you're willing to see mistakes, embrace them improve on them, even in tiny things, for me like a credit course and every time I see a tiny improvement I can make here, a tiny improvement I can make there, but it's my mistakes, to point out the improvements. So as we see our mistakes as we embrace them as we learn them, as we solve them as we see the opportunity we will grow with them.