Hey, Juan here. And in this video, we're going to talk about the three necessities in coaching. So these are the three things that you must have, in order to start and grow a profitable coaching business. Now, it's really interesting to me to see that a lot of people out there that want to start a particular business think that they need to have some sort of credential, some kind of professional degree or whatever that may be, when in reality, it's not necessarily the case. So let's go ahead and jump right into this with coaching. You don't need any kind of special degree.
You don't need a certificate from XYZ college or from XYZ institution. You don't need any kind of specialized coaching business plan. Really, all you need is these three things here. Okay? Just start to grow, to build a wildly profitable coaching business and these three things are a compelling, valuable offer that provides a desire outcome. That's number one.
Number two is a specific niche with a large number of potential clients. And number three, a predictable system for attracting clients. Because at the end of the day, when you are helping your client achieve, you know, fulfill, accomplish whatever that they're trying to accomplish there, they're not going to ask, Well, hey, you know, do you have a degree from XYZ college? Or are you certified, right? Because that's not really important to them. What's important to them is the outcome that they're going to be achieving, right that they're going to be getting.
So then when you think about it, your client just wants the results, right? And so that's why all you need is these three particular necessities in your coaching business in order to start and grow that profitable coaching business that I know that you can create. So with a compelling valuable offer that provides a desired outcome. The simple example is Helping people lose weight. And then the specific niche, right? This is where you're getting more specific with your offer, instead of just helping everybody lose weight, you're helping entrepreneurs lose weight, right?
And the more specific that we get, the better. So number three, after we have, you know, a specific niche that we want to target, we want to have a specific outcome that these individuals are going to actually achieve. Number three is having that predictable system. And I'm going to show you some strategies here, where you're going to be able to go out and find clients without spending any money on ads, and how you can have that be a predictable stream of clients. So that's going to be here for this video. Just wanted to share with you the three main necessities in any particular coaching business, if you want to have a successful and profitable coaching business.
We'll see you guys on the next one.