All right, so in this video, we're going to talk about the magic sales formula. So this particular video here is probably worth its weight in gold, it's probably worth the cost of this entire course. Because I'm going to give you this the sales formula, right? That is going to be able to give you the ability to sell pretty much anything to anyone, okay? Because there's a very simple process that is followed time and time again, you're going to be able to get your desired result of being able to make a sale, right? And this is all done in a very specific way.

And it's done by helping people right, get a desired outcome. Right? Because you know, you think about it that people that are going to be getting on the call with you that are saying scheduling a call with you that are interested in your particular services. They have a specific need. They have a specific problem, a pain, there's something going on in their lives in their business, whatever it may be, that they need help with, right? And they're looking for options are looking for somebody to come in and help them out.

Right? If it's a, maybe a pain of them, not being able to grow their business, maybe they've been stagnant. They just been kind of staying status quo, not really been doing too much marketing. And they know that they want to take their business to the next level, but they don't really know how, right because they don't have the expertise. They are really good at what they do, right running their business. But when it comes to getting a lot more leads more sales, right, growing the business with extra marketing, they don't have those skills, they don't have that expertise.

So they're coming to you To be able to find out to see if there's an opportunity for you guys to work together you to help them solve their particular problem. So the formula is the gap. Okay? Now, as I mentioned, this is going to allow you give you the ability to sell anything to anyone, this is so powerful here. And like I mentioned this, this part alone is really worth the cost of the entire course. I mean, there's courses out there that will go for several thousands of dollars that go into this particular formula here, which is the gap.

So if you look at it here on the left hand side, it's who we are, okay? And there's a gap, okay? challenges and obstacles to where, who we want to be, okay. Now, if you really think about it at its core, people don't really buy products or services, okay. They buy better versions of themselves. Just think about, if you are somebody who's looking to, let's say you're a business owner, right, you're looking to grow your business, because you want to spend more time with the family.

You want to take more vacations, you want to do this, you want to do that. That person, as far as where you are right now is not going to be the same person that you are going to become once you accomplish those things, right? There's growth, there's different things that happen so and these challenges and obstacles play a factor through our process. We're coming in and we're acting as a consultant to were coming in with a thought process, right and mindset of, Hey, I'm here to look and find out if there's an opportunity here for us to partner together for me to figure out where you are currently at in your business in your life. And if you know there's an opportunity for us to come in here and work together and help you get to where you You want to be and who you want to be, right?

Because if you're not asking kind of deep questions and getting and discovering information as far as, What is your problem, you know, why are they on the call with you? And where do they want to be, then you're doing yourself a disservice. And you're not going to be able to really do yourself a service by helping these guys get a better understanding of, you know, how you can help them right. So all in all really sales is literally this in a nutshell, it's the gap is figuring out where your prospect is at their problems, their challenges, everything that they're going through, right and it may be with digital marketing for the most part is okay, their problems or challenges is they want to grow, but they don't really know how they don't really know how to do online marketing. They don't really know how to get more customers get more leads, right?

If you think about it with our messaging, when you're reaching out to prospects in your marketing material, or you should have if you're not, obviously good, you're going through this course you'll understand this. When you're going out and you're reaching out to prospects, you're never talking about, hey, let me do some marketing for you. Facebook ads, marketing, blah, blah, blah, you're talking about leads, you're talking about more sales, right? That's what you're talking about, because it's the desired outcome, the end result of what you're providing, because nobody really cares about Facebook advertising, about this, this and that, and all these different, you know, PPC, all in care about is the end goal. What is it that they're going to get? Right?

And in this particular situation, right? It's what is what are people going to get as far as an outcome from working with you? Who are they going to become right? And you'll find that people are eating They're trying to move towards something, okay, a positive outcome or move away from a negative outcome. And a lot of times we're trying to, for the most part as humans, we're trying to move away from pain, okay? And so, if you think about it, we would much rather you know, buy something that is going to get us away from from any kind of pain or problems, then actually maybe buy something that is going to give us pleasure, because there's, it's, it's, there's not very much incentive is what I'm trying to get to, right.

There's so much incentive to get rid of a problem because you're trying to move away from something. Okay. So what you'll find is either people are looking to move towards a positive outcome. So I want to make $10 million, a million dollars because I want to be able to take more vacations. I I want to be able to help my, you know, my, my, my workers, my employees, my company, whatever, or they may be on the opposite side of that where they're trying to move away from going under, maybe the business is, you know, hasn't been growing, they're kind of in a rut to like, yeah, you know, we haven't been growing, we've been kind of staying kind of stagnant. And, you know, I, I want to make sure that we have longevity in the business and that we can, you know, not only take our business to the next level, but stay in business for years to come, right.

So, your whole task right, your entire task is really to right, your job is to figure out find out what are their problems, their challenges or obstacles that is preventing them from getting to where they want to be and really pouring salt on the wound right, bringing up those problems asking those questions. You know why? Why do you feel you're not able to grow your business at this point? What do you what do you feel is missing? You know, and they're probably going to tell you, well, hey, I don't, I don't really know how to do marketing. Maybe I've worked with other companies, I haven't got the desired result, you know, whatever it may be, right.

It's about figuring out what those challenges and obstacles are, and getting them to visualize and paint a picture of how their life would be, once they actually accomplish all these goals, right and be who they want to be. Right become who they want to be. So that's the biggest thing there. And so what people will do is they'll pay for getting a desired result quickly, right through these whole challenges and obstacles here in the middle. There's a lot of growing pains, there's a lot of problems. There's time, right time is very, very precious.

The most precious commodity that we have, you know as human beings right is our time. So that's why people are watching willing to pay thousands of dollars for services, right? To be able to get from where they are currently to where they want to be, and a lot of times, right, people need help, and they're willing to pay top dollar to get those kinds of assistance, right, get that kind of assistance. Just think about a nice and simple example. Somebody who wants to lose weight, right? They are maybe 50 pounds overweight, but they want to be, you know, at a certain way, they want to be there at 250 pounds, they want to get to 200 pounds, okay?

And there's somebody who has this formula, this product or service or whatever, that can help them transform their lives and get to where they want to be. Right. And, you know, it's it's going to be a lot of an easier sell. Because somebody has this blueprint, this formula that can help them and transform their lives. Right by just following this step by step and that's where people pay the top dollars because are paying for shortcuts. They're paying for people who have a specific blueprint, a guide that can walk them step by step versus them going and spending the time, energy and resources trying to figure it out, just like with marketing, right?

You know, you have companies that can hire people from, you know, from within, or, you know, bring people in to their company, and actually, you know, have like a digital marketing team, or, you know, do it and figure out on their own right, but all that requires a lot of time, energy and resources, right, especially when having to hire people to actually work in the company, there's insurance, there's all these different taxes versus hiring a owner such as yourself, that they don't have to pay all these extra fees, you know, you're coming in as a contractor and you're helping these guys get a desired result very quickly, very efficiently and without any kind of problem. So this is really The magic formula that is going to give you the the leg up from your competition is understanding that people are on the phone with you, they are interested in your services because they have a problem.

And they have a desired result that they want to achieve. Right? And that you can come in and help them get that desired result right away. And so, if you really take time to understand this, think about this deeply, you're really going to understand just how powerful this is. Because in a nutshell, this is the formula that is going to allow you to be able to sell anything to anyone, okay? And really understanding that when you're on the call with these people, okay with these prospects, you're looking to uncover pain problem that you can be used like, you can use as leverage further along in the call, and we'll go over that in the script further along in the call, so that when objections come up and different, you know, concerns come up, like, I mean, it's too much money or I don't know, like, well, john, you know, you mentioned to mean that you're really wanting to grow the business because you want to spend more time with the family and be able to take more vacations.

I think what we need to look at here is whether or not you're committed to being able to get all those things accomplished, and do all those things that you mentioned. Right? how committed are you to getting getting that to doing that? Right? And so you're putting it back on them, you're letting them know, Hey, listen, you know, where's your commitment? You said you wanted to do these things?

What What is holding you back? Right? And so you're trying to dig deeper, right? Dig deeper, and figure that out. Let me know if you have any questions on this, and we'll see you on the next one. Thanks.