Hey, Juan here. And in this particular video, we're going to talk about positioning yourself as the authority. So how is it that we're able to position ourselves as the credible, authoritative individual, right, that can help the clients achieve accomplish whatever outcome they're looking to achieve. And so we do this by specializing in a niche. So instead of telling clients or telling people that you do life coaching, or you're a life coach, it's better to get very specific as to who you help. Because when you specialize in a particular niche, you're able to charge a premium, and you're able to provide a lot higher value to your clients.

So when your clients figure out and find out, hey, you only work with sales individuals, you only work with executives or you only work with people that want to lose weight, right? So that tells them that you specialize in that particular area. And somebody who's just like, Hey, you know, I'm a life coach or I'm a coach, in general, the value is going to be a lot less because that individual can be coaching people on just anything and everything. And there is no specialization in the specialization is where clients are able to pay a premium, because they know that they're going to get that specialized attention, right, and you're going to be focusing in on helping them accomplish x y&z equal outcome because you specialize in that area. So remember, instead of telling people that you're just somebody who helps people lose weight as a coach, or you're like a, you know, sales coach or whatever, that may be a great way to tell people what exactly you do is telling them how exactly you help people accomplish a specific outcome.

So let me give you an example here of a generalist versus a specialist. So a generalist, I my life coach, I help people lose weight. Those are very general statements and can mean just about anything. Now with a specialist, think about it this way. This is where you're telling people that you help male entrepreneurs, that's exactly who you help, and you help them lose weight. So that's what you help them accomplish to achieve right through a customized fitness and nutrition program.

So that's your unique mechanism as to how you're going to help them accomplish XYZ goal. And so when you can tell clients, I help XYZ accomplish through XYZ, right through a x, y, z kind of mechanism, right? When you can tell them this type of statements. They're going to know exactly how you can help them what you do, and they're going to look at you as that specialized authority expert, right? Because you're really specific as to who you serve and you know exactly who you serve. Remember, clarity is king here.

You have the clarity as to who You serve exactly precisely. And then they're getting help with establishing their clarity as well. So ultimately, when you're starting a coaching business, you want to make sure you are helping a specific subset of a market and you're hyper specific as to what exactly you do and who you help. Because if you're just a generalist, yeah, you'll get some clients, but they're going to be low quality clients and they're not going to be able to see the true value that you can truly provide. So that's gonna be here for this video. And we'll see you guys on the next one.

Thanks.