Welcome back. At this point, you know who your audience is, you know what they want to read about, and you know how your product or service can help them. What you need now is a really good title. At the end of this lesson, you'll have one. So in this lesson, I'm going to walk you through my favorite approach to writing blog titles that are actually good. At the end of this lesson, you are going to be ready to quickly create blog titles that are actually good.
They will show your reader what they're about to read clearly, and grab their attention and not let go. So it's important to remember first, great titles don't just appear out of nowhere, they always begin with a clear, compelling idea. So how do you actually come up with clear compelling ideas, empathy with your audience, you have to know your audience if you're going to write a title that's going to relate to them. So remember the audience profile you made in the previous slide. These questions are gonna sound very familiar. If you think about that.
Who are you writing for? How can your solution help them? And what do they need to know? So if you're starting to get stumped about translating this audience profile information into a good title, first start with what interesting questions is your audience not thinking about? If you can't make a confident statement, then just ask some interesting questions. Why do we do x like this?
What if y or more like z, you could also write a post teaching your audience how to do something important to their work? You could also put together a post informing your audience about an impending security issue or technical problem that they need to avoid. The important thing to remember here is focusing on your audience from the beginning. That will help you know what kind of title that audience would click on and find interesting. So if you're still stumped, remember in online content club titles are overrated. It is always better to be clear upfront about what you're going to talk about, than to try to sound smart and risk confusing your reader, skip the literary references.
Avoid the cliched movie lines, and do not do any elaborate metaphors that show off how smart or writer you are. Those things all matter in creative writing and in trying to impress fancy people. But they're going to confuse the average blog reader the kinds of people you most need to reach with the blog you're writing. Instead, you want your title to introduce exactly what you're going to deliver in the blog itself. You want to make it easy on your audience from the beginning. This is the time to be clear, not clever and creative.
So my favorite title structures are these five, how to do Important Thing number of ways to do important thing better. What you need to know about important thing why important thing matters. And how audience role can win an important thing. By identifying the audience role in the final structure there, you can engage a CTO IT manager, marketing manager, you name it by naming their position in the blog title. So, to test out how well you absorbed all the information we just talked about, it's time for an exercise, I want you to use the audience profile you identified in the last lesson and create at least three titles for the blog you will write as the course project. So, again, focus on the list of things your audience wants, worries about or needs to know about but doesn't yet using each of those subjects write down a clear title of the blog post that you could write that would interest your audience.
Remember, if you get stuck, use one of those five go to phrasing options I mentioned earlier, how to blank, why blank matters, blank ways to blank and so on. So if you're still stuck. Here's some other tools that you can remember. So, use titles that speak to your audience's needs, wants or fears. suggest how this blog post is going to make their job easier or better using your title. Ask an interesting question in your title about a subject your audience cares about.
Remember, be direct and clear, rather than trying to be too clever or funny. You can also include an option that names your audience, identifying their job title, like CEO, IT manager and so on. Take a minute and do that. Once you have your titles in front of you, it's time to evaluate your title options. So is each of your title options clear and direct about your blog subject? is a title really long?
Did you take 12 words when you needed six? Can you start outlining a blog post right away based on this title? Have you read opposed with this exact title recently, if you've taken In the blog title from another post, you're probably going to have to change it or they're going to accuse you of being a copycat. So of the ones you've come up with choose your favorite title for the course project. I've said current here because you can change it later if you need to. So now you have a title that is actually good and you know who your audience is.
In the next lesson, we'll talk about how to write an outline that is actually good.