Hi there, and welcome to lesson one. First, I want to encourage you, as a writer, you can write content that is actually good. You can touch people's emotions and drive them to action. However, you're not going to be able to do that by writing the same kind of content than everyone else's. So in this lesson, we're going to start with the basics and look at the kind of average blog posts that are all over the internet. This will help you move past the average and into writing content that is actually good.

In this lesson, I want to talk about the basic kind of blog content you see all over the internet. Basic boring content that is not actually good. So if you've been a content writer for any length of time, you already know the classic basic way to structure a blog post. You have a clear title and premise. You then go into supporting that title with an organized argument that will have probably three points, and you will end with a direct call to action. That's usually a link to find out more about the thing you just wrote about.

So for this boring example, I put together the most boring thing I could think of retitle, why content marketing is good. My premises I will explain why content marketing is good, and how it can help you. So my argument content marketing is persuasive because 75% of customers read blogs before buying things. Content Marketing is affordable because writing blogs is cheaper than buying ads on TV. And content marketing is efficient, because you can measure how many readers it gets, and then change the content if you want more readers. My call to action.

Learn more about how to write content like this by contacting me the writer, click this link for my rates. So again, this is the next example of how you write basic boring content. 80% of the blogs on the internet follow some variant on the structure we just went through. And there's nothing wrong with that. But you can't follow a basic structure and expect for your blog to stand out, go viral or truly engage your readers. If you want to make the leap from content that's okay to content that is actually good.

You need to start with a key question that will power all of your writing efforts going forward. That question starts with who? And we will talk about what that specific question is in the next lesson.