Hey there, and thanks for starting lesson two. Now that we've gotten all the basics out of the way, I want to get into the good stuff. I've always said that great writing begins with great questions. And in this lesson, I'm going to tell you the question you must answer before you can write content. That's actually good. Let's dive in.

In this lesson, we get into the good stuff, starting with the question you must answer before you can write good content. That question is, who am I writing this content for? If you don't know who your audiences, you're not ready to start writing good content, period in stop. That's it. This is the big idea of the entire course. knowing your audience creates empathy.

Empathy allows you to write well when you have empathy with your audience. You know what they want, you know what worries or scares them, you know, how they like to consume information and you know, exactly How your product or service could help them. This is the path forward the map to help you write engaging and persuasive content that will inspire them to act. Now, if you don't know what your audience wants, or how they like to consume information, what they're afraid of and why you could actually help them, you're just randomly guessing every time you try to write that is writing without empathy, or how a robot would try to write a blog post, you know spamming keywords and popular phrases at random. It would make every blog sound and read the same and because in that place, you were hoping for relevance rather than really trying to connect with your audience.

Now, you are not a robot, you are a human writer. That means you have the capacity to research understand and empathize with your chosen audience. To help you do that, we're going to talk about how to identify and define your audience by creating an audience profile. So this profile can include everything from their age range, job title, favorite publications, marital status, Google search terms and a ton of other fields. However, as any working content writer knows, you only have so much time to research before you start to write a draft of a blog post this in mind, these are the facts you really need to know about your audience to create an audience profile, what's their job title and that jobs responsibilities? What did they want?

And what do they worry about? How do they learn about what they want? How do they find new information? Why your solution would actually help them? And what kind of evidence does this audience need in order to trust you? So what are these answers to these questions tell you there once shows you what will drive your audience to click on your post to read it.

It'll help you define the title. You will know what goals your audience has, and that will help you reference those goals throughout the post. How they consume information shows you whether your audience likes to read longer, more in depth blog posts or if they need lots of visuals and bullet points to get the point quickly. This also could inspire you to make a video rather than writing a long post. You'll also know what they're typing into Google. So you can use that to inform your title and subheadings.

So why your product will help them that shows you which features and benefits of your solutions speak to the exact wants or fears of your audience, lead with those needs to win them over. And the kind of evidence that they want shows you how you can prove what you want to say to your audience. You will know whether this person is going to move to more by Statistics and science or if they're more emotionally driven and telling them a really good story about how your product can help is what the key to getting their attention. Once you know your audience and created an in depth audience profile, you're ready to write with empathy. So to help you do that, it's exercise time. I want you to make an audience pro file for the blog you're going to write for the course project.

This starts by identifying the audience, and then filling out the fields of what the audience profile demands. These are those fields again, just to help you, the audience profile you create for this exercise should give you the answers to all of these questions. Take a minute and do it. Alright, it's time to evaluate the audience profile that you just made. Here's some questions to help you know how helpful your profile is going to be when you start to write if you're unsure about any of your answers, that's a good sign. You need to research your audience again to know more about who you're trying to reach.

So now that you know your audience, it is time to start writing and that'd be By coming up with a title that is actually good. We will cover that in the next lesson.