Welcome back. In this video, we're going to talk about some other Pinterest marketing techniques that you can use. So printers video capabilities offer a lot of options for people that want to create tutorials or record segments of a conference that they're holding. back. So because of the draw the visual element to Pinterest, I could see a content marketer like Smashing Magazine letterings, leveraging video tutorials, giving lessons on CSS and flash design, because that's a great idea if you have a conference or if you're holding some kind of training to record different parts of that. And then you can post those on Pinterest is actually a great idea because not everyone realizes Pinterest even has video capabilities.

I showed you on the home screen have a video link up there. But if you look at Pinterest, for the most part, people just post pictures. So it's just one more way to expand your reach and content marketing efforts. That also use more images in your content. So adding beautiful images to your site or blog content will lend itself to being pin Remember, it's all about the visual, for whatever reason, content alone never has as much perceived value as visual content. Okay, so the more visual appeal you add to your content, the more opportunity you have for getting Pinterest attention.

I think for one reason, I think one reason that this is true is because, you know, there's there's three types of learners, there's people that that are audio learners, they learn better from hearing, there's people that learn better from reading, and there's people that learn better from visual and I think a good amount of people are very visual, okay, so always have visuals and you're always have more visuals and more appealing visuals than infographics are a great way to take advantage of this too. So infographics are like a graph but it's just it's an image so those are great. You could show the face of your business Okay, so here's a great way to show off those goofy pics from your company's most recent barbecue event. Use them. You can create a faces of XYZ company board, okay, and then you can pin photos of these people for your company and show them Warm side of your brand.

This also helps with your company morale to people can go on and check out the pictures that for events they were involved in, for events they were involved in. And remember that people do business with people. And so give people a chance to meet your people. If you own your own company. You also tell your company's story, okay, you can do this, whether or not you're an internet marketer, if you've got a brick and mortar really doesn't matter. Just create a board that tells the story of your company and communicates your core values and you can make this board available to people as part of your sales process.

It's creative and has a great opportunity to resonate with your audience. Okay, so create, connect and cultivate relationships and the three C's. You also pen photos of your customers. It's great idea, okay, especially if, say you're a personal trainer and you've got some customers that have had some great before and after pictures. You With their permission, you can always promote those posts those it's going to, it's only going to promote your work. So basically promoting your happy customers is a great way to create a positive sentiment around your brand.

So encourage your customers to send you photos or take photos of them at your next event. Okay, and then you can create a board of their smiling faces, perhaps using your product or service, a little little product plug, always make sure you get people's permission to do this type of stuff as well. And then it's a similar concept to showing your faces, but it's pure gold because creating a board of happy customers will build your relationship with your customers and creates a visual testimonial board. So just imagine how much this could do for your brand. Okay, so in this video, we talked about some ways to use Pinterest to promote your actual business. And then in the next video, we're going to talk about actually increasing your exposure on Pinterest, and some great techniques and tricks to do that.

So we'll see you in the next video.